Join the conversation
Log in or create an account to leave a comment
Log In
Sonny Vaccaro: [to Michael Jordan] Forget about the shoes, Forget about the money. You're going to make enough money, it's not going to matter. Money can buy you almost anything, it can't buy you immortality. That, you have to earn. I'm going to look you in the eyes and I'm gonna tell you the future. You were cut from your high school basketball team. You willed your way to the NBA. You're gonna win championships. It's an American story, and that's why Americans are gonna love it. People are going to build you up, and God are they going to, because when you're great and new, we love you. Man, we'll build you up into something that doesn't even exist. You're going to change the fucking world. But you know what? Once they've built you as high as they possibly can, they're gonna tear you back down - it's the most predictable pattern. We build you into something that doesn't exist, and that means you have to try to be that thing all day, every day. That's how it works. And we do it again, and again, and again. And I'm going to tell you the truth. You're going to be attacked, betrayed, exposed and humiliated. And you'd survive that. A lot of people can climb that mountain. It's the way down that breaks them, 'cause that's the moment when you are truly alone. And what would you do then? Can you summon the will to fight on, through all the pain, and rise again? Who are you Michael? That will be the defining question of your life. And I think you already know the answer, and that's why we're all here. A shoe is just a shoe until somebody steps into it. Then it has meaning. The rest of us just want a chance to touch that greatness. We need you in these shoes not so you have meaning in your life, but so that we have meaning in ours. Everyone at this table will be forgotten as soon as our time here is up - except for you. You're gonna be remembered forever, because some things are eternal. You're Michael Jordan, and your story is gonna make us want to fly
Full Transcript
00:00:01.000 --> 00:00:04.209
Just forget about the shoes Forget about the money
00:00:04.292 --> 00:00:06.031
You're gonna make enough money it's not gonna matter
00:00:06.334 --> 00:00:08.025
Money can buy you almost anything
00:00:08.334 --> 00:00:11.000
It can't buy you immortality That you have to earn
00:00:12.584 --> 00:00:14.167
Sonny sighs
00:00:14.025 --> 00:00:18.792
I'm gonna look you in the eyes and I'm gonna tell you the future
00:00:18.875 --> 00:00:22.209
You were cut from your high school basketball team
00:00:22.292 --> 00:00:25.084
You willed your way to the NBA
00:00:25.167 --> 00:00:26.005
You're gonna win championships
00:00:26.584 --> 00:00:28.125
It's an American story
00:00:28.209 --> 00:00:30.625
and that's why Americans are gonna love it
00:00:30.709 --> 00:00:33.000
People are gonna build you up
00:00:33.003 --> 00:00:35.125
God are they going to
00:00:35.209 --> 00:00:39.025
Because when you're great and new we love you
00:00:39.334 --> 00:00:43.000
Man we'll build you into something that doesn't even exist
00:00:43.003 --> 00:00:45.334
You're gonna change the fucking world
00:00:46.375 --> 00:00:48.167
But you know what
00:00:48.025 --> 00:00:51.834
Once they've built you as high as they possibly can
00:00:51.917 --> 00:00:53.417
they're gonna tear you back down
00:00:53.005 --> 00:00:55.075
It's the most predictable pattern
00:00:55.834 --> 00:00:57.959
We build you into something that doesn't exist
00:00:58.002 --> 00:01:00.667
and that means you have to try to be that thing
00:01:00.075 --> 00:01:02.875
All day every day
00:01:02.959 --> 00:01:04.167
That's how it works
00:01:04.025 --> 00:01:07.005
And we do it again and again and again
00:01:08.542 --> 00:01:10.584
And I'm gonna tell you the truth
00:01:11.667 --> 00:01:12.709
You're gonna be attacked
00:01:12.792 --> 00:01:14.075
betrayed exposed
00:01:14.834 --> 00:01:16.334
and humiliated
00:01:16.417 --> 00:01:18.005
And you'll survive that
00:01:19.542 --> 00:01:21.005
A lot of people can climb that mountain
00:01:21.584 --> 00:01:24.959
It's the way down that breaks them
00:01:26.292 --> 00:01:30.834
'Cause that's the moment when you are truly alone
00:01:33.667 --> 00:01:36.292
And what will you do then
00:01:36.375 --> 00:01:39.834
Can you summon the will to fight on through all the pain
00:01:39.917 --> 00:01:41.005
and rise again
00:01:41.584 --> 00:01:43.334
Who are you Michael
00:01:43.417 --> 00:01:47.542
That will be the defining question of your life
00:01:47.625 --> 00:01:50.292
And I think you already know the answer
00:01:50.375 --> 00:01:52.167
And that's why we're all here
00:01:53.209 --> 00:01:56.209
A shoe is just a shoe
00:01:56.292 --> 00:01:58.209
until somebody steps into it
00:01:58.292 --> 00:02:00.075
Then it has meaning
00:02:01.792 --> 00:02:05.025
The rest of us just want a chance to touch that greatness
00:02:05.334 --> 00:02:08.209
We need you in these shoes not so you have meaning in your life
00:02:08.292 --> 00:02:10.542
but so that we have meaning in ours
00:02:10.625 --> 00:02:13.709
Everyone at this table will be forgotten
00:02:13.792 --> 00:02:16.417
as soon as our time here is up
00:02:16.005 --> 00:02:18.002
Except for you
00:02:18.125 --> 00:02:20.417
You're gonna be remembered forever
00:02:20.005 --> 00:02:23.167
because some things are eternal
00:02:23.025 --> 00:02:24.959
You're Michael Jordan
00:02:25.002 --> 00:02:29.003
and your story is gonna make us want to fly
Want This Clip in HD?
Upgrade for HD/4K downloads and unlimited access. Upgrade now →
Movie Summary
Follows the history of sports marketing executive Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan.
