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That damn slogan came from a convict about to get executed
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Air

That damn slogan came from a convict about to get executed in front of a firing squad,...

Air • 2023
Howard White: That damn slogan came from a convict about to get executed in front of a firing squad, and they asked him, "what's your last words?"
Sonny Vaccaro: "Just do it"?
Howard White: Yeah.
Sonny Vaccaro: That's where that comes from?
Howard White: Yeah

Full Transcript

00:00:01.000 --> 00:00:03.711
That damn slogan came from a convict about to get executed
00:00:03.794 --> 00:00:07.423
in front of a firing squad and they asked him What's your last words
00:00:08.173 --> 00:00:09.508
Just do it Yeah
00:00:10.001 --> 00:00:11.594
That's where that comes from Yeah
Duration
13 seconds
Views
70
Timestamp in Movie
00:08:03
Uploaded
Apr 23, 2025
Genres
drama, sport
Production
Amazon Studios,Skydance Sports,Mandalay Pictures,Artists Equity

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Movie Summary

Follows the history of sports marketing executive Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan.
Ah, kind of a fitting metaphor - Air 00:07
Ah, kind of a fitting metaphor
I know. "Nike. Just get this shit over with." - Air 00:06
I know. "Nike. Just get this shit over with."
That says that you're a fat middle-aged white guy - Air 00:06
That says that you're a fat middle-aged white guy
So, Mr. Orwell was right. 1984 has been a tough year. - Air 00:06
So, Mr. Orwell was right. 1984 has been a tough year.
Our sales are down, our growth is down, - Air 00:10
Our sales are down, our growth is down,
When you're down on the canvas, bang, we pop right back up. - Air 00:06
When you're down on the canvas, bang, we pop right back...
Picked by our local pro franchise at number two. - Air 00:05
Picked by our local pro franchise at number two.
What we're gonna do is we're gonna focus on three names - Air 00:09
What we're gonna do is we're gonna focus on three ...
How about... What do we think about Charles Barkley, - Air 00:05
How about... What do we think about Charles Barkley,
Trash talk. Nobody wants to see Barkley on TV. - Air 00:06
Trash talk. Nobody wants to see Barkley on TV.
Does anybody hear me if I'm down in the valley - Air 00:09
Does anybody hear me if I'm down in the valley
Well, we could if he wears Nikes. - Air 00:05
Well, we could if he wears Nikes.
- He's got good vision. - He had 33 assists last season. - Air 00:05
- He's got good vision. - He had 33 assists last season...
He's gonna be a good player in Europe in four years - Air 00:06
He's gonna be a good player in Europe in four years
Sonny's trying for it, though. Here we go. Anybody else? - Air 00:05
Sonny's trying for it, though. Here we go. Anybody else...
That's the fucking dumbest thing I've ever heard in that room, - Air 00:05
That's the fucking dumbest thing I've ever heard i...
- ...who have no insight, - Air 00:07
- ...who have no insight,
This is where you come up with a brilliant idea - Air 00:05
This is where you come up with a brilliant idea
What's happening right now is failure, - Air 00:09
What's happening right now is failure,
I didn't say it's ideal, okay? It's a name, - Air 00:05
I didn't say it's ideal, okay? It's a name,