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There are potentially
a million customers for basketball shoes in the United States, who would wear the shoes
only when they're playing basketball
a million customers for basketball shoes in the United States, who would wear the shoes
only when they're playing basketball
Full Transcript
00:00:01.000 --> 00:00:03.669
There are potentially
a million customers for basketball shoes
00:00:03.752 --> 00:00:04.628
in the United States,
00:00:04.712 --> 00:00:06.922
who would wear the shoes
only when they're playing basketball.
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Movie Summary
Follows the history of sports marketing executive Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan.
