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What we do with this one is, rather than have the athlete
wear one of our shoes, we create the shoe around the athlete
wear one of our shoes, we create the shoe around the athlete
Full Transcript
00:00:01.000 --> 00:00:02.335
What we do with this one is,
00:00:02.418 --> 00:00:04.628
rather than have the athlete
wear one of our shoes,
00:00:04.712 --> 00:00:07.923
we create the shoe around the athlete.
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Movie Summary
Follows the history of sports marketing executive Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan.
