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What's happening right now is failure
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Air

What's happening right now is failure, and if it continues that way, Nike's gonna beout of...

Air • 2023
What's happening right now is failure, and if it continues that way, Nike's gonna be
out of the basketball business and we're gonna be out of a job

Full Transcript

00:00:01.000 --> 00:00:03.169
What's happening right now is failure,
00:00:03.253 --> 00:00:04.629
and if it continues that way,
00:00:04.712 --> 00:00:06.297
Nike's gonna be out of the basketball business
00:00:06.381 --> 00:00:07.549
and we're gonna be out of a job.
Duration
9 seconds
Views
43
Timestamp in Movie
00:12:35
Uploaded
Apr 23, 2025
Genres
drama, sport
Production
Amazon Studios,Skydance Sports,Mandalay Pictures,Artists Equity

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Movie Summary

Follows the history of sports marketing executive Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan.
I didn't say it's ideal, okay? It's a name, - Air 00:05
I didn't say it's ideal, okay? It's a name,
Sonny, we can't get fucking Michael Jordan, okay? - Air 00:05
Sonny, we can't get fucking Michael Jordan, okay?
Oh, God. You know, there... Thank you. - Air 00:05
Oh, God. You know, there... Thank you.
There, uh, there used to be a time - Air 00:06
There, uh, there used to be a time
Ah, things change. Places grow. - Air 00:05
Ah, things change. Places grow.
Hey, you want some dessert? It's sundae bar day. - Air 00:05
Hey, you want some dessert? It's sundae bar day.
It takes 17 layers of paint to achieve that precise color of purple. - Air 00:06
It takes 17 layers of paint to achieve that precise color of...
They called it "grape," which sounds kind of pedestrian, but it's pretty. - Air 00:05
They called it "grape," which sounds kind of pedes...
Piss away our tiny allocation on three mediocre players again. - Air 00:05
Piss away our tiny allocation on three mediocre players agai...
And I can't guarantee you, without some improvement, - Air 00:05
And I can't guarantee you, without some improvement,
I brought you in here to grow the basketball business. - Air 00:05
I brought you in here to grow the basketball business.
Half the running shoes in the country that were sold last year were Nike's. - Air 00:05
Half the running shoes in the country that were sold last ye...
It's 900 million in revenue. You wanna spend 250K on basketball? - Air 00:06
It's 900 million in revenue. You wanna spend 250K on ba...
There are potentially a million customers for basketball shoes - Air 00:08
There are potentially a million customers for basketball sho...
They're wondering if any investment is worth the potential upside. - Air 00:05
They're wondering if any investment is worth the potent...
I-I know you, I know you go to a lot of high school basketball tournaments. - Air 00:05
I-I know you, I know you go to a lot of high school basketba...
And I-I'm told that you're a basketball guru - Air 00:08
And I-I'm told that you're a basketball guru
It's not bullshit. Those are the central principles - Air 00:06
It's not bullshit. Those are the central principles
- All the companies you've taken public? - Yeah, every company, - Air 00:06
- All the companies you've taken public? - Yeah, every ...
Is this gonna lead to some Buddhist aphorism I don't want to hear - Air 00:05
Is this gonna lead to some Buddhist aphorism I don't...