To watch in HD, get ClipCafe PRO
That was the most valuable thing we could do to build our brand
Please log in to add to collections.
Athlete A

That was the most valuable thingwe could do to build our brand, the image of our sport

That was the most valuable thing
we could do to build our brand, the image of our sport

Full Transcript

00:00:01.000 --> 00:00:03.052
That was the most valuable thing we could do to build our brand,
00:00:03.586 --> 00:00:04.754
the image of our sport.
Duration
5 seconds
Views
27
Timestamp in Movie
00:35:56
Uploaded
Jun 01, 2025
Genres
documentary, crime, sport
Production
N/A

Want This Clip in HD?

Upgrade for HD/4K downloads and unlimited access. Upgrade now →

Movie Summary

Follow the Indianapolis Star reporters that broke the story about USA Gymnastics doctor Larry Nassar's abuse and hear from gymnasts like Maggie Nichols.
And then, all of a sudden, gymnastics was earning - Athlete A 00:07
And then, all of a sudden, gymnastics was earning
USA Gymnastics had a wholesome image, - Athlete A 00:09
USA Gymnastics had a wholesome image,
And that image was vital, uh, to protect. - Athlete A 00:06
And that image was vital, uh, to protect.
I've never seen athletes that train as hard as these guys do - Athlete A 00:07
I've never seen athletes that train as hard as these gu...
Steve Penny was hired as vice president of marketing - Athlete A 00:05
Steve Penny was hired as vice president of marketing
He worked with television marketing, then he worked with USA Cycling. - Athlete A 00:05
He worked with television marketing, then he worked with USA...
And, um, by the end of the '90s, - Athlete A 00:07
And, um, by the end of the '90s,
Attracting sponsorships - Athlete A 00:06
Attracting sponsorships
Eventually, Steve Penny became the president of USA Gymnastics. - Athlete A 00:06
Eventually, Steve Penny became the president of USA Gymnasti...
So you had an organization that was run by a sports marketing expert. - Athlete A 00:05
So you had an organization that was run by a sports marketin...
This is the image of Bela Karolyi the world has grown accustomed to seeing. - Athlete A 00:05
This is the image of Bela Karolyi the world has grown accust...
The intense, relentless coach - Athlete A 00:06
The intense, relentless coach
You know, these children are all being advised by adults - Athlete A 00:08
You know, these children are all being advised by adults
So you're basically using that child's dream to build this brand. - Athlete A 00:07
So you're basically using that child's dream to bu...
And they were so busy trying to sell that brand... - Athlete A 00:05
And they were so busy trying to sell that brand...
Right now, we turn to women's gymnastics - Athlete A 00:08
Right now, we turn to women's gymnastics
I remember watching the Olympics in my little apartment, um, in 1996. - Athlete A 00:06
I remember watching the Olympics in my little apartment, um,...
And it was viewed sort of as this heroic Olympic achievement, - Athlete A 00:08
And it was viewed sort of as this heroic Olympic achievement...
So, Kerri Strug, if she can score 9.493... - Athlete A 00:05
So, Kerri Strug, if she can score 9.493...
And she falls on the first vault, and she's clearly in a lot of pain. - Athlete A 00:05
And she falls on the first vault, and she's clearly in ...