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Consumers also love
the imagined connection to exotic Scandinavian lands far away. One of the most central factors
to IKEA's success is the narratives
the imagined connection to exotic Scandinavian lands far away. One of the most central factors
to IKEA's success is the narratives
Full Transcript
00:00:01.000 --> 00:00:03.294
Consumers also love
the imagined connection
00:00:03.377 --> 00:00:05.088
to exotic Scandinavian lands far away.
00:00:07.423 --> 00:00:12.928
One of the most central factors
to IKEA's success is the narratives.
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Movie Summary
Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.