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In 1971

In 1971, this commercial, sponsored by a groupcalled Keep America Beautiful, appeared on...

Broken • S01E04 • 2019

In 1971, this commercial, sponsored by a group
called Keep America Beautiful, appeared on TV. [TV advertiser]
Some people have a deep, abiding respect for the natural beauty
that was once this country. And some people don't. People start pollution. People can stop it. [narrator]
The ad was considered a crucial moment in the burgeoning environmental movement. But what people did not realize was
who was actually behind the campaign. [Ted] Keep America Beautiful was funded
by the beverage industry

Full Transcript

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In 1971,

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this commercial, sponsored by a group called Keep America Beautiful,

00:00:06.797 --> 00:00:08.009

appeared on TV.

00:00:08.924 --> 00:00:11.927

[TV advertiser] Some people have a deep, abiding respect

00:00:12.386 --> 00:00:15.222

for the natural beauty that was once this country.

00:00:17.183 --> 00:00:18.392

And some people don't.

00:00:20.519 --> 00:00:22.438

People start pollution.

00:00:22.813 --> 00:00:24.315

People can stop it.

00:00:25.191 --> 00:00:27.401

[narrator] The ad was considered a crucial moment

00:00:27.485 --> 00:00:29.487

in the burgeoning environmental movement.

00:00:30.821 --> 00:00:34.867

But what people did not realize was who was actually behind the campaign.

00:00:36.285 --> 00:00:39.058

[Ted] Keep America Beautiful was funded by the beverage industry.

Duration

40 seconds

Views

40

Timestamp in Movie

00:10:59

Uploaded

Jun 17, 2025

Season

1

Episode

4

Genres

Production

Zero Point Zero

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Movie Summary

Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.