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In 2014, Louise Ross
was a smoking cessation advisor with Britain's National Health Service. When she first heard about e-cigarettes
as a way to quit smoking, she was wary. I had these fears that
it would re-normalize smoking, that young people would get hold of them
and start using them and become, you know, addicted to nicotine
was a smoking cessation advisor with Britain's National Health Service. When she first heard about e-cigarettes
as a way to quit smoking, she was wary. I had these fears that
it would re-normalize smoking, that young people would get hold of them
and start using them and become, you know, addicted to nicotine
Full Transcript
00:00:01.000 --> 00:00:04.587
In 2014, Louise Ross
was a smoking cessation advisor
00:00:04.067 --> 00:00:06.464
with Britain's National Health Service.
00:00:06.756 --> 00:00:11.026
When she first heard about e-cigarettes
as a way to quit smoking, she was wary.
00:00:11.761 --> 00:00:15.807
I had these fears that
it would re-normalize smoking,
00:00:15.089 --> 00:00:20.311
that young people would get hold of them
and start using them and become,
00:00:20.478 --> 00:00:21.938
you know, addicted to nicotine.
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Movie Summary
Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.