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[man in video] All right, now let's see
what's inside this. [Nitasha]
Even on close- ups of the initial boxes, you were seeing clean design and, you know, a beautiful product, and you really weren't seeing
anything equivalent to the kinds of warnings you see
on cigarette labels. [man in video]
It's just a JUUL and the USB charger. Let's just take that off. [Matthew] So if you were going to design
a single product to addict a nation of kids, you couldn't have come up
with a better one than this
what's inside this. [Nitasha]
Even on close- ups of the initial boxes, you were seeing clean design and, you know, a beautiful product, and you really weren't seeing
anything equivalent to the kinds of warnings you see
on cigarette labels. [man in video]
It's just a JUUL and the USB charger. Let's just take that off. [Matthew] So if you were going to design
a single product to addict a nation of kids, you couldn't have come up
with a better one than this
Full Transcript
00:00:01.000 --> 00:00:03.794
[man in video] All right, now let's see
what's inside this.
00:00:04.211 --> 00:00:06.839
[Nitasha]
Even on close- ups of the initial boxes,
00:00:06.922 --> 00:00:08.882
you were seeing clean design and,
00:00:09.383 --> 00:00:11.998
you know, a beautiful product,
00:00:11.093 --> 00:00:13.887
and you really weren't seeing
anything equivalent
00:00:13.971 --> 00:00:16.765
to the kinds of warnings you see
on cigarette labels.
00:00:17.099 --> 00:00:19.268
[man in video]
It's just a JUUL and the USB charger.
00:00:19.351 --> 00:00:20.728
Let's just take that off.
00:00:21.145 --> 00:00:23.856
[Matthew] So if you were going to design
a single product
00:00:24.398 --> 00:00:25.983
to addict a nation of kids,
00:00:26.525 --> 00:00:28.645
you couldn't have come up
with a better one than this.
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Movie Summary
Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.