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[narrator] Combustible cigarettes deliver a super-charged dose
of nicotine to the brain... while e-liquids at the time
offered only a steady low dose. But James and Adam figured out a more
effective way to deliver the nicotine. One key discovery that we made was
in what we call nicotine salt chemistry, which is basically
when you combine nicotine with certain organic acids
in specific ways, you can deliver nicotine
via an electronic cigarette in just the same way
that it occurs in regular cigarettes
of nicotine to the brain... while e-liquids at the time
offered only a steady low dose. But James and Adam figured out a more
effective way to deliver the nicotine. One key discovery that we made was
in what we call nicotine salt chemistry, which is basically
when you combine nicotine with certain organic acids
in specific ways, you can deliver nicotine
via an electronic cigarette in just the same way
that it occurs in regular cigarettes
Full Transcript
00:00:01.000 --> 00:00:02.064
[narrator] Combustible cigarettes deliver
00:00:02.071 --> 00:00:05.421
a super-charged dose
of nicotine to the brain...
00:00:06.381 --> 00:00:10.385
while e-liquids at the time
offered only a steady low dose.
00:00:12.001 --> 00:00:16.182
But James and Adam figured out a more
effective way to deliver the nicotine.
00:00:16.683 --> 00:00:21.002
One key discovery that we made was
in what we call nicotine salt chemistry,
00:00:21.479 --> 00:00:23.356
which is basically
when you combine nicotine
00:00:23.439 --> 00:00:25.942
with certain organic acids
in specific ways,
00:00:26.999 --> 00:00:28.987
you can deliver nicotine
via an electronic cigarette
00:00:29.404 --> 00:00:33.158
in just the same way
that it occurs in regular cigarettes.
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Movie Summary
Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.