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[narrator] For years, the Food and Drug Administration rules

For years,the Food and Drug Administration rules around e-cigarettes were pretty loose....

Broken • S01E02 • 2019

[narrator] For years,
the Food and Drug Administration rules around e-cigarettes were pretty loose. But in 2018, with the so-called teen e-cig epidemic
raging across the US, the FDA launched a campaign of shock ads
and clever PR initiatives. Wherever kids are consuming media,
they're gonna see these kinds of messages

Full Transcript

00:00:01.000 --> 00:00:03.753

[narrator] For years, the Food and Drug Administration rules

00:00:03.836 --> 00:00:06.381

around e-cigarettes were pretty loose.

00:00:07.034 --> 00:00:08.466

But in 2018,

00:00:08.549 --> 00:00:12.762

with the so-called teen e-cig epidemic raging across the US,

00:00:13.179 --> 00:00:17.035

the FDA launched a campaign of shock ads and clever PR initiatives.

00:00:17.433 --> 00:00:20.728

Wherever kids are consuming media, they're gonna see these kinds of messages.

Duration

21 seconds

Views

26

Timestamp in Movie

00:39:14

Uploaded

Jun 17, 2025

Season

1

Episode

2

Genres

Production

Zero Point Zero

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Movie Summary

Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.