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[narrator] In September 2018, agents from the FDA
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Broken

In September 2018, agents from the FDA raided the JUUL offices in San Francisco,seizing...

Broken • S01E02 • 2019
[narrator]
In September 2018, agents from the FDA raided the JUUL offices in San Francisco,
seizing more than 1,000 documents. They wanted to find out if JUUL
had deliberately marketed to teenagers. [Nitasha] What was their role
in these social media campaigns?

Full Transcript

00:00:01.000 --> 00:00:04.212
[narrator] In September 2018, agents from the FDA
00:00:04.337 --> 00:00:09.001
raided the JUUL offices in San Francisco, seizing more than 1,000 documents.
00:00:10.343 --> 00:00:14.305
They wanted to find out if JUUL had deliberately marketed to teenagers.
00:00:15.097 --> 00:00:18.226
[Nitasha] What was their role in these social media campaigns?
Duration
18 seconds
Views
20
Timestamp in Movie
00:39:59
Uploaded
Jun 17, 2025
Season
1
Episode
2
Genres
documentary
Production
Zero Point Zero

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Movie Summary

Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.
S01 • E03 [narrator] It would seem pretty straightforward. - Broken 00:18
[narrator] It would seem pretty straightforward.
S01 • E04 [narrator] Just a few hours northeast of Laredo - Broken 00:24
[narrator] Just a few hours northeast of Laredo
S01 • E02 Whether or not they knew they were happening, - Broken 00:10
Whether or not they knew they were happening,
S01 • E03 [narrator] But unfortunately, with many products, including furniture, - Broken 00:13
[narrator] But unfortunately, with many products, including ...
S01 • E02 [music fades out] - Broken 00:15
[music fades out]
S01 • E03 The problem is that they're voluntary standards. - Broken 00:04
The problem is that they're voluntary standards.
S01 • E04 [narrator] Yvette Arellano leads a bus excursion around Houston - Broken 00:21
[narrator] Yvette Arellano leads a bus excursion around Hous...
S01 • E03 [narrator] Voluntary means that companies are not compelled to follow them. - Broken 00:14
[narrator] Voluntary means that companies are not compelled ...
S01 • E02 We have taken increasingly strict measures - Broken 00:06
We have taken increasingly strict measures
S01 • E01 Will you get off that? Well, no, but whatever it is, - Broken 00:09
Will you get off that? Well, no, but whatever it is,
S01 • E02 [narrator] The FDA, while investigating JUUL, - Broken 00:19
[narrator] The FDA, while investigating JUUL,
S01 • E04 [narrator] A typical tour makes stops at various neighborhoods, refineries, - Broken 00:17
[narrator] A typical tour makes stops at various neighborhoo...
S01 • E03 [Robert] We don't have direct enforcement power over voluntary standards - Broken 00:08
[Robert] We don't have direct enforcement power over vo...
S01 • E01 Yeah? Well, hopefully, in the future, you'll remember to put them - Broken 00:05
Yeah? Well, hopefully, in the future, you'll remember t...
S01 • E03 It's unconscionable to have a voluntary standard. - Broken 00:04
It's unconscionable to have a voluntary standard.
S01 • E03 Because it essentially says - Broken 00:07
Because it essentially says
S01 • E02 [narrator] They considered an outright ban on flavors, - Broken 00:13
[narrator] They considered an outright ban on flavors,
S01 • E04 Hartman Park is the heart of the entire community. - Broken 00:05
Hartman Park is the heart of the entire community.
S01 • E03 They can make products that may not have intrinsic stability. - Broken 00:06
They can make products that may not have intrinsic stability...
S01 • E04 [narrator] Manchester is home to nearly 5,000 residents. - Broken 00:11
[narrator] Manchester is home to nearly 5,000 residents.