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[narrator] The CDC reported a 78% increase in vaping among American high schoolers

The CDC reported a 78% increasein vaping among American high schoolers from 2017 to 2018....

Broken • S01E02 • 2019

[narrator] The CDC reported a 78% increase
in vaping among American high schoolers from 2017 to 2018. And there was one product
getting more attention than all the rest: the JUUL. [Matthew] And the JUUL product itself is small enough to fit
in the palm of your hand. And for most people,
you don't realize it's not a flash drive. [woman]
So JUUL may not have intended this, but when you look at the product now, almost everything about it
appeals to younger users

Full Transcript

00:00:01.000 --> 00:00:06.038

[narrator] The CDC reported a 78% increase in vaping among American high schoolers

00:00:06.464 --> 00:00:08.716

from 2017 to 2018.

00:00:10.093 --> 00:00:14.013

And there was one product getting more attention than all the rest:

00:00:14.222 --> 00:00:15.222

the JUUL.

00:00:15.807 --> 00:00:17.308

[Matthew] And the JUUL product itself

00:00:17.391 --> 00:00:19.727

is small enough to fit in the palm of your hand.

00:00:19.811 --> 00:00:22.939

And for most people, you don't realize it's not a flash drive.

00:00:23.998 --> 00:00:25.001

[woman] So JUUL may not have intended this,

00:00:25.108 --> 00:00:27.011

but when you look at the product now,

00:00:27.527 --> 00:00:31.239

almost everything about it appeals to younger users.

Duration

31 seconds

Views

24

Timestamp in Movie

00:04:57

Uploaded

Jun 17, 2025

Season

1

Episode

2

Genres

Production

Zero Point Zero

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Movie Summary

Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.