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[narrator] The company has pledged to become

The company has pledgedto become "forest positive" by 2020, meaning they have set a goal...

Broken • S01E03 • 2019

[narrator] The company has pledged
to become "forest positive" by 2020, meaning they have set a goal of sourcing
100% of their wood from quote, "more sustainable sources." [male voiceover] Becoming forest positive
means ensuring the future of trees. [narrator] It's part of an overall
strategy to use less of the planet's wood. One way they do that is by using
chipped rather than solid wood, which also lets them
make lighter furniture with lower shipping costs. IKEA calls this
their "lightweight agenda." Of course, it's not just IKEA. Plenty of other companies
use lightweight particle board or other composite products
to keep costs down and stay competitive. That saying,
"They don't make 'em like they used to." you know, we heard that for a lot
of things. And I think dressers is one of those industries
that that rings true in

Full Transcript

00:00:01.000 --> 00:00:04.712

[narrator] The company has pledged to become "forest positive" by 2020,

00:00:04.921 --> 00:00:08.841

meaning they have set a goal of sourcing 100% of their wood from quote,

00:00:09.991 --> 00:00:10.802

"more sustainable sources."

00:00:11.261 --> 00:00:14.093

[male voiceover] Becoming forest positive means ensuring the future of trees.

00:00:16.182 --> 00:00:20.186

[narrator] It's part of an overall strategy to use less of the planet's wood.

00:00:20.812 --> 00:00:24.607

One way they do that is by using chipped rather than solid wood,

00:00:24.983 --> 00:00:27.276

which also lets them make lighter furniture

00:00:27.609 --> 00:00:28.082

with lower shipping costs.

00:00:29.821 --> 00:00:32.073

IKEA calls this their "lightweight agenda."

00:00:33.996 --> 00:00:34.908

Of course, it's not just IKEA.

00:00:35.326 --> 00:00:38.245

Plenty of other companies use lightweight particle board

00:00:38.329 --> 00:00:42.417

or other composite products to keep costs down and stay competitive.

00:00:43.542 --> 00:00:45.794

That saying, "They don't make 'em like they used to."

00:00:45.878 --> 00:00:48.558

you know, we heard that for a lot of things. And I think dressers is

00:00:48.756 --> 00:00:52.135

one of those industries that that rings true in.

Duration

52 seconds

Views

38

Timestamp in Movie

00:33:56

Uploaded

Jun 17, 2025

Season

1

Episode

3

Genres

Production

Zero Point Zero

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Movie Summary

Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.