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[narrator] The e-cigarette was created to save smokers

The e-cigarette was createdto save smokers from the deadly businessof Big Tobacco. But...

Broken • S01E02 • 2019

[narrator] The e-cigarette was created
to save smokers from the deadly business
of Big Tobacco. But now, Big Tobacco has essentially
co-opted their biggest rival. [Matthew]Let's be honest, JUUL's largest single outside shareholder
is now a cigarette company

Full Transcript

00:00:01.000 --> 00:00:03.419

[narrator] The e-cigarette was created to save smokers

00:00:03.502 --> 00:00:05.212

from the deadly business of Big Tobacco.

00:00:06.672 --> 00:00:11.218

But now, Big Tobacco has essentially co-opted their biggest rival.

00:00:11.802 --> 00:00:12.928

[Matthew]Let's be honest,

00:00:13.178 --> 00:00:17.224

JUUL's largest single outside shareholder is now a cigarette company.

Duration

17 seconds

Views

18

Timestamp in Movie

00:54:39

Uploaded

Jun 17, 2025

Season

1

Episode

2

Genres

Production

Zero Point Zero

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Movie Summary

Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.