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So, you know, they were taking what was
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Broken

So, you know, they were taking what was sort of true for number onesand number two and...

Broken • S01E04 • 2019
So, you know, they were taking what was sort of true for number ones
and number two and saying, "It's true for all of it." [Martin]
And then they went around, city by city, and really did this major campaign
where they got recycling programs across the country to add
all plastics to their programs

Full Transcript

00:00:01.000 --> 00:00:03.169
So, you know, they were taking what was
00:00:03.253 --> 00:00:06.589
sort of true for number ones and number two and saying,
00:00:06.839 --> 00:00:08.258
"It's true for all of it."
00:00:09.425 --> 00:00:12.999
[Martin] And then they went around, city by city,
00:00:12.001 --> 00:00:15.765
and really did this major campaign where they got recycling programs
00:00:15.932 --> 00:00:19.936
across the country to add all plastics to their programs.
Duration
20 seconds
Views
24
Timestamp in Movie
00:12:57
Uploaded
Jun 17, 2025
Season
1
Episode
4
Genres
documentary
Production
Zero Point Zero

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Movie Summary

Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.
S01 • E01 Who's going to do it? I've got... So, who's going to do it?! - Broken 00:04
Who's going to do it? I've got... So, who's g...
S01 • E02 [in Chinese] This is the electronic cigarette - Broken 00:08
[in Chinese] This is the electronic cigarette
S01 • E01 Beth and Ness can't do it all on their own, - Broken 00:04
Beth and Ness can't do it all on their own,
S01 • E03 IKEA is nowadays this huge global brand - Broken 00:08
IKEA is nowadays this huge global brand
S01 • E04 What that told the average consumer was it's all being recycled. - Broken 00:05
What that told the average consumer was it's all being ...
S01 • E02 [narrator] Hon Lik's prototype - Broken 00:25
[narrator] Hon Lik's prototype
S01 • E03 [dramatic music playing] - Broken 00:06
[dramatic music playing]
S01 • E04 [narrator] In fact, even today, - Broken 00:15
[narrator] In fact, even today,
S01 • E03 [narrator] In 1943, at the age of 17, - Broken 00:20
[narrator] In 1943, at the age of 17,
S01 • E04 [narrator] By 1990, over 10,000 communities in the US alone - Broken 00:16
[narrator] By 1990, over 10,000 communities in the US alone
S01 • E03 Elmtaryd and Agunnaryd, - Broken 00:06
Elmtaryd and Agunnaryd,
S01 • E02 [narrator] Vaping offered a sensation similar to smoking, - Broken 00:33
[narrator] Vaping offered a sensation similar to smoking,
S01 • E03 [music stops] - Broken 00:08
[music stops]
S01 • E04 [narrator] It also began to catch on in other countries around the world - Broken 00:18
[narrator] It also began to catch on in other countries arou...
S01 • E03 [soft music playing] - Broken 00:07
[soft music playing]
S01 • E03 High volumes both in terms of purchasing, but also high sales volumes. - Broken 00:05
High volumes both in terms of purchasing, but also high sale...
S01 • E03 That's why the company has been expanding so fiercely over the years. - Broken 00:05
That's why the company has been expanding so fiercely o...
S01 • E04 [Steve] China has been the biggest place for recycling of scrap plastics. - Broken 00:06
[Steve] China has been the biggest place for recycling of sc...
S01 • E01 - Bye. See you later. - See you later. - Yeah. - Broken 00:04
- Bye. See you later. - See you later. - Yeah.
S01 • E03 [narrator] Kamprad believed that the key to IKEA's success - Broken 00:11
[narrator] Kamprad believed that the key to IKEA's succ...