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So we'll be able to market to smokers
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Broken

So we'll be able to market to smokers, the very target audiencethat we're hoping to...

Broken • S01E02 • 2019
So we'll be able to market to smokers, the very target audience
that we're hoping to address, in a hyper-targeted way
with Altria's help

Full Transcript

00:00:01.000 --> 00:00:03.836
So we'll be able to market to smokers,
00:00:03.092 --> 00:00:06.631
the very target audience that we're hoping to address,
00:00:06.714 --> 00:00:10.635
in a hyper-targeted way with Altria's help.
Duration
11 seconds
Views
17
Timestamp in Movie
00:53:14
Uploaded
Jun 17, 2025
Season
1
Episode
2
Genres
documentary
Production
Zero Point Zero

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Movie Summary

Influencer hype and marketing create conditions where counterfeit makeup thrives, teens become addicted to vaping, disposable furniture kills, and corporations use of single use plastics are the stories told in this 4 part series.
S01 • E04 We need regulation to protect us. - Broken 00:04
We need regulation to protect us.
S01 • E04 I'm pleased to announce that today, the government is phasing out - Broken 00:09
I'm pleased to announce that today, the government is p...
S01 • E03 [Robert] We have not abandoned movement on a mandatory standard. - Broken 00:05
[Robert] We have not abandoned movement on a mandatory stand...
S01 • E03 The problem is, writing a mandatory standard - Broken 00:07
The problem is, writing a mandatory standard
S01 • E04 [narrator] Governments around the world - Broken 00:09
[narrator] Governments around the world
S01 • E02 The Altria deal for JUUL is a real ethical loss. - Broken 00:04
The Altria deal for JUUL is a real ethical loss.
S01 • E02 They positioned themselves as in opposition - Broken 00:09
They positioned themselves as in opposition
S01 • E03 What can be done better is that we work collaboratively - Broken 00:13
What can be done better is that we work collaboratively
S01 • E04 The capital is all set to impose a complete ban - Broken 00:06
The capital is all set to impose a complete ban
S01 • E02 However, the financial incentives are absolutely clear. - Broken 00:04
However, the financial incentives are absolutely clear.
S01 • E04 The European Parliament has voted for a complete ban - Broken 00:06
The European Parliament has voted for a complete ban
S01 • E02 [narrator] With the Altria deal, - Broken 00:17
[narrator] With the Altria deal,
S01 • E03 [narrator] Others feel that simply raising awareness - Broken 00:12
[narrator] Others feel that simply raising awareness
S01 • E04 [Ted] The government is trying to - Broken 00:06
[Ted] The government is trying to
S01 • E04 Consumers are looking to use less plastic than they've used before. - Broken 00:05
Consumers are looking to use less plastic than they've ...
S01 • E04 But neither of those things by themselves is going to be sufficient. - Broken 00:04
But neither of those things by themselves is going to be suf...
S01 • E03 In five years, I never saw her one time - Broken 00:08
In five years, I never saw her one time
S01 • E04 [narrator] Science and the marketplace also have a critical role to play. - Broken 00:13
[narrator] Science and the marketplace also have a critical ...
S01 • E02 [Nitasha] They get access - Broken 00:07
[Nitasha] They get access
S01 • E03 They've gone for many years to let the furniture industry - Broken 00:07
They've gone for many years to let the furniture indust...