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Cola Wars

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.

Director

N/A

Year

Genre

documentary, history

Box Office

N/A

Production

History,Herzog & Company

Awards

N/A

Homepage

https://www.history.com/specials/cola-wars

Cast information not available.

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I don't even think that
the most zealous Coke drinker - Cola Wars

I don't even think that the most zealous Coke drinker

I think they were jut upset
and carried away - Cola Wars

I think they were jut upset and carried away

Can people really
taste a difference? - Cola Wars

Can people really taste a difference?

I mean, you could only
have a moment like that - Cola Wars

I mean, you could only have a moment like that

You don't have to be
a marketing genius - Cola Wars

You don't have to be a marketing genius

It's been about
two months now - Cola Wars

It's been about two months now

Here is a sample - Cola Wars

Here is a sample

I hate it. It tastes like
watered-down Coca-Cola. - Cola Wars

I hate it. It tastes like watered-down Coca-Cola.

The top brass at Coca-Cola - Cola Wars

The top brass at Coca-Cola

And I had...
all the luggage tags - Cola Wars

And I had... all the luggage tags

I took the luggage tags
off my luggage, - Cola Wars

I took the luggage tags off my luggage,

I stuck with them
through three wars - Cola Wars

I stuck with them through three wars

Coke's problem with
the whole New Coke episode... - Cola Wars

Coke's problem with the whole New Coke episode...

Calling it an episode
being charitable - Cola Wars

Calling it an episode being charitable

They never asked
the consumers, - Cola Wars

They never asked the consumers,

"What about if
we bring this to market - Cola Wars

"What about if we bring this to market

How would you feel
about that?" - Cola Wars

How would you feel about that?"

Well, everyone was paranoid
about secrecy. - Cola Wars

Well, everyone was paranoid about secrecy.

I think it could
safely be said - Cola Wars

I think it could safely be said

Oh, my gosh.
Gee. - Cola Wars

Oh, my gosh. Gee.

You can give us
big bottles of Coke, - Cola Wars

You can give us big bottles of Coke,

For millions of us,
changing the taste of Coke - Cola Wars

For millions of us, changing the taste of Coke

The only people who were more
into hating New Coke - Cola Wars

The only people who were more into hating New Coke

I don't know why they were
so excited to report on this. - Cola Wars

I don't know why they were so excited to report on this...

It was great sort of
commercial corporate theater, - Cola Wars

It was great sort of commercial corporate theater,

Given the visceral reaction - Cola Wars

Given the visceral reaction

Brian Dyson and Sergio Zyman - Cola Wars

Brian Dyson and Sergio Zyman

But as the calls and letters
kept coming, - Cola Wars

But as the calls and letters kept coming,

I think we really had to
learn to listen more carefully - Cola Wars

I think we really had to learn to listen more carefully

From ABC, - Cola Wars

But this is America, - Cola Wars

But this is America,

Tomorrow, the Coca-Cola
Company will announce, - Cola Wars

Tomorrow, the Coca-Cola Company will announce,

Only now, it will be called
Classic Coke, - Cola Wars

Only now, it will be called Classic Coke,

We said, "What if
we recognize the mistake?" - Cola Wars

We said, "What if we recognize the mistake?"

But what on earth brought us
to the decision - Cola Wars

But what on earth brought us to the decision

It was just a remarkable
press conference, - Cola Wars

It was just a remarkable press conference,

Trolled the company
with letters from consumers. - Cola Wars

Trolled the company with letters from consumers.

Here's one that starts,
"Dear Chief Dodo." - Cola Wars

Here's one that starts, "Dear Chief Dodo."

"Changing like Coke is like
God making the grass purple, - Cola Wars

"Changing like Coke is like God making the grass purple...

Some critics will say - Cola Wars

Some critics will say

And some cynics say that
we planned the whole thing. - Cola Wars

And some cynics say that we planned the whole thing.

The truth is,
we're not that dumb - Cola Wars

The truth is, we're not that dumb

There was a theory
at the time - Cola Wars

There was a theory at the time

That's how into this
people were, - Cola Wars

That's how into this people were,

They spent
billions of dollars - Cola Wars

They spent billions of dollars

They're both yours, - Cola Wars

They're both yours,

Then they tried to market
two products side by side: - Cola Wars

Then they tried to market two products side by side:

The slogan of the day was
"Coke are it." - Cola Wars

The slogan of the day was "Coke are it."

Pepsi's attack on New Coke - Cola Wars

Pepsi's attack on New Coke

In the first ten hours after the Coke
announcement Despite Pepsi's confidence, - Cola Wars

In the first ten hours after the Coke announcement Despite P...

New Coke was a success
in terms of two things. - Cola Wars

New Coke was a success in terms of two things.

The company rediscovered the
fact that the consumer said, - Cola Wars

The company rediscovered the fact that the consumer said,

In one of the most dramatic - Cola Wars

In one of the most dramatic

Your president of Coca-Cola
U.S.A. gave a speech, - Cola Wars

Your president of Coca-Cola U.S.A. gave a speech,

Intrinsics means
I buy the product - Cola Wars

Intrinsics means I buy the product

Extrinsics are,
I buy the product - Cola Wars

Extrinsics are, I buy the product

Used to be
we bought product - Cola Wars

Used to be we bought product

Your image, never mind
the bad old days last summer, - Cola Wars

Your image, never mind the bad old days last summer,

I don't like to be
immodest about it, - Cola Wars

I don't like to be immodest about it,

It was not just
an emotional reaction. - Cola Wars

It was not just an emotional reaction.

It was four positive
share points for Coca-Cola - Cola Wars

It was four positive share points for Coca-Cola

In other words,
people came back to Coke, - Cola Wars

In other words, people came back to Coke,

If you don't take risks,
you stagnate. - Cola Wars

If you don't take risks, you stagnate.

And this was an example
of Coke taking a risk. - Cola Wars

And this was an example of Coke taking a risk.

And they ended up
with an outcome - Cola Wars

And they ended up with an outcome

But like with so many things
in history, - Cola Wars

But like with so many things in history,

Suddenly, everybody
was talking about Coke. - Cola Wars

Suddenly, everybody was talking about Coke.

♪ Can't beat it ♪ - Cola Wars

♪ Can't beat it ♪

So that kind of happened. - Cola Wars

So that kind of happened.

It was five years ago today - Cola Wars

It was five years ago today

The battle
between Coke and Pepsi - Cola Wars

The battle between Coke and Pepsi

It was, in effect, the
beginning of a closing chapter - Cola Wars

It was, in effect, the beginning of a closing chapter

We live in a world now
where it's very hard - Cola Wars

We live in a world now where it's very hard

Now, good lord,
you go in the supermarket, - Cola Wars

Now, good lord, you go in the supermarket,

Really in
the last 20 years, - Cola Wars

Really in the last 20 years,

There's been increasing
recognition - Cola Wars

There's been increasing recognition

Former President Clinton
is speaking out - Cola Wars

Former President Clinton is speaking out

Everybody's
so health-conscious. - Cola Wars

Everybody's so health-conscious.

Today's Coke and Pepsi - Cola Wars

Today's Coke and Pepsi

Any form of matter
that is liquid, - Cola Wars

Any form of matter that is liquid,

Does the rivalry between
the Coca-Cola Company - Cola Wars

Does the rivalry between the Coca-Cola Company

The rivalry
isn't just focused - Cola Wars

The rivalry isn't just focused

And it's an open question
as far as I'm concerned. - Cola Wars

And it's an open question as far as I'm concerned.

If anyone out there
is thinking of starting - Cola Wars

If anyone out there is thinking of starting

I tell my son
about the cola wars - Cola Wars

I tell my son about the cola wars

If you can't beat it,
catch the wave. Coke. - Cola Wars

If you can't beat it, catch the wave. Coke.

So when it's all
said and done, - Cola Wars

So when it's all said and done,

You know, I'd love to tell you,
and it's true, - Cola Wars

You know, I'd love to tell you, and it's true,

You know, and who really won
was the soft drink business. - Cola Wars

You know, and who really won was the soft drink business.

It was about your position
in the firmament, - Cola Wars

It was about your position in the firmament,

Cola Wars poster

★ ★ ★ ★ ★

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.

User Rating: 0.0 (0 ratings)

Director: N/A

Writer: N/A

Production: History,Herzog & Company

Genre: documentary, history

Year: 2019

MetaScore: N/A/100

ImdbRating: 7.0

BoxOffice: N/A

Released: 18 Aug 2019

Awards: N/A

Homepage: https://www.history.com/specials/cola-wars