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A bunch of us were up in Roger's office
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Cola Wars

A bunch of us were upin Roger's office, and when we asked him, "What's the number one...

A bunch of us were up
in Roger's office, and when we asked him, "What's the number one thing
you want to achieve

Full Transcript

00:00:01.000 --> 00:00:04.103
A bunch of us were up in Roger's office,
00:00:04.136 --> 00:00:05.971
and when we asked him,
00:00:06.999 --> 00:00:09.041
"What's the number one thing you want to achieve...
Duration
9 seconds
Views
23
Timestamp in Movie
01:02:28
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
You want us to achieve through all this?" - Cola Wars 00:06
You want us to achieve through all this?"
"Kill New Coke." - Cola Wars 00:19
"Kill New Coke."
There was music and product sampling. - Cola Wars 00:21
There was music and product sampling.
I think their move today is a clear admission of that fact. - Cola Wars 00:04
I think their move today is a clear admission of that fact.
You know, it's quite obvious that when something is right, - Cola Wars 00:05
You know, it's quite obvious that when something is rig...
We were so focused on the launch of New Coke, - Cola Wars 00:08
We were so focused on the launch of New Coke,
We had to respond to Coca-Cola - Cola Wars 00:05
We had to respond to Coca-Cola
The average time of making a commercial - Cola Wars 00:05
The average time of making a commercial
We did it in 24 hours. We wrote it, we shot it, - Cola Wars 00:13
We did it in 24 hours. We wrote it, we shot it,
Who encouraged us to do it? Roger. - Cola Wars 00:04
Who encouraged us to do it? Roger.
So now I'm going to try my first Pepsi. - Cola Wars 00:05
So now I'm going to try my first Pepsi.
But I still want to know why Coke changed. - Cola Wars 00:04
But I still want to know why Coke changed.
I do remember just sitting there thinking to myself, - Cola Wars 00:11
I do remember just sitting there thinking to myself,
Those ads really hit home for a lot of people. - Cola Wars 00:12
Those ads really hit home for a lot of people.
Pepsi wasn't the only voice - Cola Wars 00:13
Pepsi wasn't the only voice
People were furious in a way I couldn't comprehend. - Cola Wars 00:04
People were furious in a way I couldn't comprehend.
People felt like their power had been stripped from them, - Cola Wars 00:14
People felt like their power had been stripped from them,
I thought New Coke was an obvious Hail Mary pass, - Cola Wars 00:09
I thought New Coke was an obvious Hail Mary pass,
And as a Pepsi drinker, - Cola Wars 00:09
And as a Pepsi drinker,
She's upset because they keep changing the taste of Coke. - Cola Wars 00:05
She's upset because they keep changing the taste of Cok...