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All I know is that I was sitting
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Cola Wars

All I know is thatI was sitting smack in the middleof the room, and then the tenor in the...

All I know is that
I was sitting smack in the middle
of the room, and then the tenor in the room
actually turned

Full Transcript

00:00:01.000 --> 00:00:03.998
All I know is that I was sitting
00:00:03.035 --> 00:00:05.037
smack in the middle of the room,
00:00:05.007 --> 00:00:09.141
and then the tenor in the room actually turned.
Duration
9 seconds
Views
22
Timestamp in Movie
01:00:01
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
And if you watch the whole press conference, - Cola Wars 00:16
And if you watch the whole press conference,
Ma'am, I can tell you that what you're going to get - Cola Wars 00:06
Ma'am, I can tell you that what you're going to ge...
- Except a Coke. - Not at all. - Cola Wars 00:04
- Except a Coke. - Not at all.
People were asked, "Why?" - Cola Wars 00:16
People were asked, "Why?"
Well, I would say it's smoother... - Cola Wars 00:05
Well, I would say it's smoother...
With the global reach of Coke, - Cola Wars 00:09
With the global reach of Coke,
But their nervousness and their flubs - Cola Wars 00:08
But their nervousness and their flubs
Coke completely misread the situation, - Cola Wars 00:15
Coke completely misread the situation,
They felt like they're coming on strong, - Cola Wars 00:07
They felt like they're coming on strong,
So they were totally caught off guard - Cola Wars 00:07
So they were totally caught off guard
They introduce New Coke in April of 1985, - Cola Wars 00:25
They introduce New Coke in April of 1985,
I'd like to invite you to the lobby - Cola Wars 00:05
I'd like to invite you to the lobby
- Thank you. - Thank you. - Cola Wars 00:04
- Thank you. - Thank you.
A bunch of us were up in Roger's office, - Cola Wars 00:09
A bunch of us were up in Roger's office,
You want us to achieve through all this?" - Cola Wars 00:06
You want us to achieve through all this?"
"Kill New Coke." - Cola Wars 00:19
"Kill New Coke."
There was music and product sampling. - Cola Wars 00:21
There was music and product sampling.
I think their move today is a clear admission of that fact. - Cola Wars 00:04
I think their move today is a clear admission of that fact.
You know, it's quite obvious that when something is right, - Cola Wars 00:05
You know, it's quite obvious that when something is rig...
We were so focused on the launch of New Coke, - Cola Wars 00:08
We were so focused on the launch of New Coke,