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And you could tell
that they were worried. In the early 1970s, 18% of soda drinkers
only drank Coke. After the Pepsi Challenge
campaign, that number plummeted to 4%. Coke was bewildered.
It was the first time ever the Real Thing
was feeling vulnerable. Overall, Coke still had
about a 3-to-2 advantage in the United States
that they were worried. In the early 1970s, 18% of soda drinkers
only drank Coke. After the Pepsi Challenge
campaign, that number plummeted to 4%. Coke was bewildered.
It was the first time ever the Real Thing
was feeling vulnerable. Overall, Coke still had
about a 3-to-2 advantage in the United States
Full Transcript
00:00:01.000 --> 00:00:03.068
And you could tell
that they were worried.
00:00:03.102 --> 00:00:04.804
In the early 1970s,
00:00:04.837 --> 00:00:08.997
18% of soda drinkers
only drank Coke.
00:00:08.999 --> 00:00:10.442
After the Pepsi Challenge
campaign,
00:00:10.476 --> 00:00:12.678
that number plummeted to 4%.
00:00:12.711 --> 00:00:15.514
Coke was bewildered.
It was the first time ever
00:00:15.548 --> 00:00:18.818
the Real Thing
was feeling vulnerable.
00:00:18.851 --> 00:00:20.519
Overall, Coke still had
about a 3-to-2 advantage
00:00:20.553 --> 00:00:22.421
in the United States.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
