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And they ended up
with an outcome that was probably beyond
their wildest expectations. All of that fuss,
and front-page coverage, and leading off the evening
news with this kind of activity makes it top of mind. In retrospect, there's been
a lot of marketing disasters
with an outcome that was probably beyond
their wildest expectations. All of that fuss,
and front-page coverage, and leading off the evening
news with this kind of activity makes it top of mind. In retrospect, there's been
a lot of marketing disasters
Full Transcript
00:00:01.000 --> 00:00:03.403
And they ended up
with an outcome
00:00:03.436 --> 00:00:06.372
that was probably beyond
their wildest expectations.
00:00:06.406 --> 00:00:08.842
All of that fuss,
and front-page coverage,
00:00:08.875 --> 00:00:12.746
and leading off the evening
news with this kind of activity
00:00:12.779 --> 00:00:14.848
makes it top of mind.
00:00:14.881 --> 00:00:17.517
In retrospect, there's been
a lot of marketing disasters.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
