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And everything's on the table." To counter the strides Pepsi had made in the 1970s
with the Pepsi Challenge, Coke decided it needed
to launch a new weapon in the fight against
its challenger. Ladies and gentlemen, welcome to the world premiere
of a great new soft drink. The world premiere
of Diet Coke. ♪ Introducing Diet Coke ♪ And the company invested a tremendous amount
of money at the time in a product launch, both in terms of advertising
and promotion to draw as much attention
to it as possible
with the Pepsi Challenge, Coke decided it needed
to launch a new weapon in the fight against
its challenger. Ladies and gentlemen, welcome to the world premiere
of a great new soft drink. The world premiere
of Diet Coke. ♪ Introducing Diet Coke ♪ And the company invested a tremendous amount
of money at the time in a product launch, both in terms of advertising
and promotion to draw as much attention
to it as possible
Full Transcript
00:00:01.000 --> 00:00:03.102
And everything's on the table."
00:00:03.135 --> 00:00:05.007
To counter the strides
00:00:05.104 --> 00:00:07.074
Pepsi had made in the 1970s
with the Pepsi Challenge,
00:00:07.773 --> 00:00:10.475
Coke decided it needed
to launch a new weapon
00:00:10.508 --> 00:00:12.745
in the fight against
its challenger.
00:00:12.778 --> 00:00:14.813
Ladies and gentlemen,
00:00:14.847 --> 00:00:17.582
welcome to the world premiere
of a great new soft drink.
00:00:17.616 --> 00:00:21.002
The world premiere
of Diet Coke.
00:00:21.001 --> 00:00:23.689
♪ Introducing Diet Coke ♪
00:00:23.722 --> 00:00:26.158
And the company invested
00:00:26.191 --> 00:00:27.726
a tremendous amount
of money at the time
00:00:27.076 --> 00:00:29.194
in a product launch,
00:00:29.228 --> 00:00:31.083
both in terms of advertising
and promotion
00:00:31.864 --> 00:00:34.199
to draw as much attention
to it as possible.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
