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And it's all about people trying to make something
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Cola Wars

And it's all about peopletrying to make something better than the other guy, and having a...

And it's all about people
trying to make something better than the other guy, and having a good time
while they do it

Full Transcript

00:00:01.000 --> 00:00:02.535
And it's all about people trying to make something
00:00:02.569 --> 00:00:04.017
better than the other guy,
00:00:04.204 --> 00:00:05.638
and having a good time while they do it.
Duration
6 seconds
Views
16
Timestamp in Movie
00:27:05
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
As a strong number two, they were in a position - Cola Wars 00:06
As a strong number two, they were in a position
With Coke riding high - Cola Wars 00:17
With Coke riding high
You want to describe those years since you took over - Cola Wars 00:06
You want to describe those years since you took over
Well, they certainly have been exciting years, - Cola Wars 00:04
Well, they certainly have been exciting years,
Roger Enrico deserves his title of cola warrior. - Cola Wars 00:05
Roger Enrico deserves his title of cola warrior.
He was this constant, "roll the dice, - Cola Wars 00:13
He was this constant, "roll the dice,
Imagery is extremely important, - Cola Wars 00:09
Imagery is extremely important,
Roger was unapologetic - Cola Wars 00:08
Roger was unapologetic
He was a competitor, - Cola Wars 00:08
He was a competitor,
And it was certainly one of the best ways - Cola Wars 00:06
And it was certainly one of the best ways
Major advertisers today who want to speak to young people - Cola Wars 00:13
Major advertisers today who want to speak to young people
Jay Coleman was a colorful New York entrepreneur - Cola Wars 00:23
Jay Coleman was a colorful New York entrepreneur
But that wasn't one of my M.O.'s - Cola Wars 00:05
But that wasn't one of my M.O.'s
And he said, "I want to talk to Roger - Cola Wars 00:22
And he said, "I want to talk to Roger
In the past year, Jackson has become - Cola Wars 00:06
In the past year, Jackson has become
He kept asking Jay, - Cola Wars 00:08
He kept asking Jay,
And then he would say, - Cola Wars 00:07
And then he would say,
At that time, - Cola Wars 00:13
At that time,
There were no big debates. - Cola Wars 00:04
There were no big debates.
We didn't spend months figuring out, - Cola Wars 00:07
We didn't spend months figuring out,