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And then you have PepsiCo trying to figure out
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Cola Wars

And then you have PepsiCotrying to figure out any way they canto knock you off the top

And then you have PepsiCo
trying to figure out any way they can
to knock you off the top

Full Transcript

00:00:01.000 --> 00:00:03.135
And then you have PepsiCo trying to figure out
00:00:03.168 --> 00:00:06.205
any way they can to knock you off the top.
Duration
6 seconds
Views
40
Timestamp in Movie
00:17:00
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
So for the first time, there was the real possibility - Cola Wars 00:06
So for the first time, there was the real possibility
Coca-Cola is the most popular - Cola Wars 00:10
Coca-Cola is the most popular
Product bearing the trademark Coca-Cola are asked for - Cola Wars 00:12
Product bearing the trademark Coca-Cola are asked for
Before the Pepsi Challenge, - Cola Wars 00:37
Before the Pepsi Challenge,
The idea that this product is so proprietary and so special - Cola Wars 00:11
The idea that this product is so proprietary and so special
Very few people in the company - Cola Wars 00:14
Very few people in the company
I mean, they would do it with a straight face, - Cola Wars 00:05
I mean, they would do it with a straight face,
That there were never more than three people that knew it. - Cola Wars 00:05
That there were never more than three people that knew it.
How many ingredients can there be in Coke? - Cola Wars 00:12
How many ingredients can there be in Coke?
Keeping the formula secret - Cola Wars 00:29
Keeping the formula secret
So Coke left. It was like, - Cola Wars 00:05
So Coke left. It was like,
We're not giving up 7X, that's for sure." - Cola Wars 00:16
We're not giving up 7X, that's for sure."
So the marketing worked on me, - Cola Wars 00:09
So the marketing worked on me,
Yeah. Okay. - Cola Wars 00:05
Yeah. Okay.
From a taste perspective, that was, for me, easy to tell. - Cola Wars 00:05
From a taste perspective, that was, for me, easy to tell.
Coke's formula - Cola Wars 00:29
Coke's formula
You rarely saw a man in any TaB work. - Cola Wars 00:08
You rarely saw a man in any TaB work.
A little tepid. - Cola Wars 00:09
A little tepid.
In the ongoing struggle for shelf space and market shares, - Cola Wars 00:07
In the ongoing struggle for shelf space and market shares,
That was what was exciting about the '80s at Coca-Cola. - Cola Wars 00:12
That was what was exciting about the '80s at Coca-Cola.