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As Enrico came to power
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Cola Wars

As Enrico came to power, and just sucha terrific insurgent, I mean, Coke's driving downthe...

As Enrico came to power, and just such
a terrific insurgent, I mean, Coke's driving down
the interstate, you know, with their eyes fixated
on the rearview mirror, and every move he'd make,
they'd make a move

Full Transcript

00:00:01.000 --> 00:00:02.935
As Enrico came to power,
00:00:02.968 --> 00:00:05.504
and just such a terrific insurgent,
00:00:05.538 --> 00:00:08.541
I mean, Coke's driving down the interstate, you know,
00:00:08.574 --> 00:00:10.643
with their eyes fixated on the rearview mirror,
00:00:10.676 --> 00:00:13.679
and every move he'd make, they'd make a move.
Duration
14 seconds
Views
24
Timestamp in Movie
00:26:30
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
As Roger used to say, - Cola Wars 00:11
As Roger used to say,
"But a few big things, if done very well, - Cola Wars 00:12
"But a few big things, if done very well,
And it's all about people trying to make something - Cola Wars 00:06
And it's all about people trying to make something
As a strong number two, they were in a position - Cola Wars 00:06
As a strong number two, they were in a position
With Coke riding high - Cola Wars 00:17
With Coke riding high
You want to describe those years since you took over - Cola Wars 00:06
You want to describe those years since you took over
Well, they certainly have been exciting years, - Cola Wars 00:04
Well, they certainly have been exciting years,
Roger Enrico deserves his title of cola warrior. - Cola Wars 00:05
Roger Enrico deserves his title of cola warrior.
He was this constant, "roll the dice, - Cola Wars 00:13
He was this constant, "roll the dice,
Imagery is extremely important, - Cola Wars 00:09
Imagery is extremely important,
Roger was unapologetic - Cola Wars 00:08
Roger was unapologetic
He was a competitor, - Cola Wars 00:08
He was a competitor,
And it was certainly one of the best ways - Cola Wars 00:06
And it was certainly one of the best ways
Major advertisers today who want to speak to young people - Cola Wars 00:13
Major advertisers today who want to speak to young people
Jay Coleman was a colorful New York entrepreneur - Cola Wars 00:23
Jay Coleman was a colorful New York entrepreneur
But that wasn't one of my M.O.'s - Cola Wars 00:05
But that wasn't one of my M.O.'s
And he said, "I want to talk to Roger - Cola Wars 00:22
And he said, "I want to talk to Roger
In the past year, Jackson has become - Cola Wars 00:06
In the past year, Jackson has become
He kept asking Jay, - Cola Wars 00:08
He kept asking Jay,
And then he would say, - Cola Wars 00:07
And then he would say,