Join the conversation
Log in or create an account to leave a comment
Log In
At the peak of Coca-Cola's mid-century dominance, their market share
hovered around 60% of total soft drink sales. But by 1984, their share dropped
to just under 22%, in large part due to Pepsi's
unrelenting insurgence. For Coke,
the Pepsi Challenge combined with the Michael
Jackson advertising campaign, caused them to say,
"We've got to do something." The sun will rise
in the west and set in the east
before Pepsi outsells Coke
hovered around 60% of total soft drink sales. But by 1984, their share dropped
to just under 22%, in large part due to Pepsi's
unrelenting insurgence. For Coke,
the Pepsi Challenge combined with the Michael
Jackson advertising campaign, caused them to say,
"We've got to do something." The sun will rise
in the west and set in the east
before Pepsi outsells Coke
Full Transcript
00:00:01.000 --> 00:00:02.236
At the peak of Coca-Cola's
00:00:02.269 --> 00:00:03.097
mid-century dominance,
00:00:04.001 --> 00:00:06.038
their market share
hovered around 60%
00:00:06.072 --> 00:00:08.074
of total soft drink sales.
00:00:08.107 --> 00:00:09.976
But by 1984,
00:00:10.003 --> 00:00:12.346
their share dropped
to just under 22%,
00:00:12.379 --> 00:00:15.848
in large part due to Pepsi's
unrelenting insurgence.
00:00:15.881 --> 00:00:18.418
For Coke,
the Pepsi Challenge
00:00:18.452 --> 00:00:22.522
combined with the Michael
Jackson advertising campaign,
00:00:22.556 --> 00:00:27.194
caused them to say,
"We've got to do something."
00:00:27.227 --> 00:00:29.999
The sun will rise
in the west
00:00:29.128 --> 00:00:32.898
and set in the east
before Pepsi outsells Coke.
Want This Clip in HD?
Upgrade for HD/4K downloads and unlimited access. Upgrade now →
Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
