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Cola Wars

At that time, it sounded like an outrageousamount of money to be paying a celebrity,but...

At that time, it sounded like an outrageous
amount of money to be paying a celebrity,
but just the idea and the newsworthiness
around it was tremendous

Full Transcript

00:00:01.000 --> 00:00:02.834
At that time,
00:00:02.869 --> 00:00:05.737
it sounded like an outrageous amount of money
00:00:05.771 --> 00:00:08.975
to be paying a celebrity, but just the idea
00:00:09.991 --> 00:00:12.644
and the newsworthiness around it was tremendous.
Duration
13 seconds
Views
52
Timestamp in Movie
00:30:00
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
There were no big debates. - Cola Wars 00:04
There were no big debates.
We didn't spend months figuring out, - Cola Wars 00:07
We didn't spend months figuring out,
Well, I must say, the press conference in New York yesterday - Cola Wars 00:07
Well, I must say, the press conference in New York yesterday
Promoter Don King, - Cola Wars 00:35
Promoter Don King,
So the idea we had was - Cola Wars 00:09
So the idea we had was
Roger Enrico, president and chief executive officer - Cola Wars 00:11
Roger Enrico, president and chief executive officer
That was the newsmaker, - Cola Wars 00:05
That was the newsmaker,
Of course, in the development of the campaign, - Cola Wars 00:11
Of course, in the development of the campaign,
And Michael basically said, - Cola Wars 00:14
And Michael basically said,
He's singing Pepsi lyrics - Cola Wars 00:05
He's singing Pepsi lyrics
And that's what powered the two commercials that we shot. - Cola Wars 00:04
And that's what powered the two commercials that we sho...
One on the back lot at Universal Studios - Cola Wars 00:07
One on the back lot at Universal Studios
The first take involved the choreography - Cola Wars 00:14
The first take involved the choreography
And his choreography was that he would come down the steps, - Cola Wars 00:15
And his choreography was that he would come down the steps,
The final take, Michael had been asked - Cola Wars 00:09
The final take, Michael had been asked
Rock star Michael Jackson was injured tonight in Los Angeles. - Cola Wars 00:04
Rock star Michael Jackson was injured tonight in Los Angeles...
Jackson was rushed to the hospital last night - Cola Wars 00:08
Jackson was rushed to the hospital last night
So the director wanted just one more take, - Cola Wars 00:05
So the director wanted just one more take,
It was, how can this happen to the greatest performer today? - Cola Wars 00:06
It was, how can this happen to the greatest performer today?
He didn't know he was on fire. - Cola Wars 00:08
He didn't know he was on fire.