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Because we could claim that more people preferred
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Cola Wars

Because we could claimthat more people preferred the taste of Pepsiversus Coke, that was...

Because we could claim
that more people preferred the taste of Pepsi
versus Coke, that was something that would...
that would drive them crazy

Full Transcript

00:00:01.000 --> 00:00:03.803
Because we could claim that more people preferred
00:00:03.836 --> 00:00:06.272
the taste of Pepsi versus Coke,
00:00:06.305 --> 00:00:09.641
that was something that would... that would drive them crazy.
Duration
10 seconds
Views
17
Timestamp in Movie
00:55:45
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
No one ever wants to hear that their product doesn't taste - Cola Wars 00:11
No one ever wants to hear that their product doesn't ta...
And the only way that they could do that - Cola Wars 00:04
And the only way that they could do that
Before Coca-Cola - Cola Wars 00:20
Before Coca-Cola
We had spent the entire day - Cola Wars 00:11
We had spent the entire day
We're thinking about this the wrong way. - Cola Wars 00:09
We're thinking about this the wrong way.
My office was at the end of the hall. - Cola Wars 00:06
My office was at the end of the hall.
I barely would get a grunt good morning every morning - Cola Wars 00:06
I barely would get a grunt good morning every morning
And there was a lightness in his step. - Cola Wars 00:08
And there was a lightness in his step.
And he said, "You are not going to believe this." - Cola Wars 00:16
And he said, "You are not going to believe this."
It felt like we all deserved a victory lap, - Cola Wars 00:10
It felt like we all deserved a victory lap,
Is Coke's latest move - Cola Wars 00:04
Is Coke's latest move
Next thing you know, - Cola Wars 00:04
Next thing you know,
He's controlling the dialogue - Cola Wars 00:05
He's controlling the dialogue
Roger Enrico reacted quickly, - Cola Wars 00:11
Roger Enrico reacted quickly,
I can tell you my reaction - Cola Wars 00:10
I can tell you my reaction
But just professionally I thought - Cola Wars 00:05
But just professionally I thought
Pepsi also, and this was Roger Enrico, the genius, - Cola Wars 00:28
Pepsi also, and this was Roger Enrico, the genius,
The best soft drink, Coca-Cola, - Cola Wars 00:07
The best soft drink, Coca-Cola,
Simply stated, - Cola Wars 00:07
Simply stated,
I don't think that we had anticipated - Cola Wars 00:07
I don't think that we had anticipated