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Before Coca-Cola even made the official
announcement of its new formula, Roger Enrico
and his team at Pepsi were already strategizing
a mode of attack. The most important thing is if you're going to fight
the cola wars and be first and beat Coke, you got to go 24/7
announcement of its new formula, Roger Enrico
and his team at Pepsi were already strategizing
a mode of attack. The most important thing is if you're going to fight
the cola wars and be first and beat Coke, you got to go 24/7
Full Transcript
00:00:01.000 --> 00:00:02.635
Before Coca-Cola
00:00:02.668 --> 00:00:04.007
even made the official
announcement
00:00:04.103 --> 00:00:05.771
of its new formula,
00:00:05.805 --> 00:00:07.054
Roger Enrico
and his team at Pepsi
00:00:07.573 --> 00:00:10.843
were already strategizing
a mode of attack.
00:00:10.877 --> 00:00:12.144
The most important thing is
00:00:12.178 --> 00:00:14.914
if you're going to fight
the cola wars
00:00:14.947 --> 00:00:17.095
and be first and beat Coke,
00:00:17.984 --> 00:00:20.052
you got to go 24/7.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.