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Before Coca-Cola
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Cola Wars

Before Coca-Cola even made the officialannouncement of its new formula, Roger Enricoand...

Before Coca-Cola even made the official
announcement of its new formula, Roger Enrico
and his team at Pepsi were already strategizing
a mode of attack. The most important thing is if you're going to fight
the cola wars and be first and beat Coke, you got to go 24/7

Full Transcript

00:00:01.000 --> 00:00:02.635
Before Coca-Cola
00:00:02.668 --> 00:00:04.007
even made the official announcement
00:00:04.103 --> 00:00:05.771
of its new formula,
00:00:05.805 --> 00:00:07.054
Roger Enrico and his team at Pepsi
00:00:07.573 --> 00:00:10.843
were already strategizing a mode of attack.
00:00:10.877 --> 00:00:12.144
The most important thing is
00:00:12.178 --> 00:00:14.914
if you're going to fight the cola wars
00:00:14.947 --> 00:00:17.095
and be first and beat Coke,
00:00:17.984 --> 00:00:20.052
you got to go 24/7.
Duration
20 seconds
Views
27
Timestamp in Movie
00:56:07
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
We had spent the entire day - Cola Wars 00:11
We had spent the entire day
We're thinking about this the wrong way. - Cola Wars 00:09
We're thinking about this the wrong way.
My office was at the end of the hall. - Cola Wars 00:06
My office was at the end of the hall.
I barely would get a grunt good morning every morning - Cola Wars 00:06
I barely would get a grunt good morning every morning
And there was a lightness in his step. - Cola Wars 00:08
And there was a lightness in his step.
And he said, "You are not going to believe this." - Cola Wars 00:16
And he said, "You are not going to believe this."
It felt like we all deserved a victory lap, - Cola Wars 00:10
It felt like we all deserved a victory lap,
Is Coke's latest move - Cola Wars 00:04
Is Coke's latest move
Next thing you know, - Cola Wars 00:04
Next thing you know,
He's controlling the dialogue - Cola Wars 00:05
He's controlling the dialogue
Roger Enrico reacted quickly, - Cola Wars 00:11
Roger Enrico reacted quickly,
I can tell you my reaction - Cola Wars 00:10
I can tell you my reaction
But just professionally I thought - Cola Wars 00:05
But just professionally I thought
Pepsi also, and this was Roger Enrico, the genius, - Cola Wars 00:28
Pepsi also, and this was Roger Enrico, the genius,
The best soft drink, Coca-Cola, - Cola Wars 00:07
The best soft drink, Coca-Cola,
Simply stated, - Cola Wars 00:07
Simply stated,
I don't think that we had anticipated - Cola Wars 00:07
I don't think that we had anticipated
And as a result, I think the response from the press - Cola Wars 00:08
And as a result, I think the response from the press
And are you 100% certain - Cola Wars 00:05
And are you 100% certain
I think, as I said, - Cola Wars 00:07
I think, as I said,