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But when a CEO is involved
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Cola Wars

But when a CEO is involved as much as Roger was in the advertising product, it does change...

But when a CEO is involved as much as Roger was in the advertising product, it does change the dynamic
considerably

Full Transcript

00:00:01.000 --> 00:00:03.435
But when a CEO is involved
00:00:03.469 --> 00:00:05.704
as much as Roger was
00:00:05.738 --> 00:00:07.506
in the advertising product,
00:00:07.054 --> 00:00:10.999
it does change the dynamic considerably.
Duration
10 seconds
Views
28
Timestamp in Movie
00:26:20
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
As Enrico came to power, - Cola Wars 00:14
As Enrico came to power,
As Roger used to say, - Cola Wars 00:11
As Roger used to say,
"But a few big things, if done very well, - Cola Wars 00:12
"But a few big things, if done very well,
And it's all about people trying to make something - Cola Wars 00:06
And it's all about people trying to make something
As a strong number two, they were in a position - Cola Wars 00:06
As a strong number two, they were in a position
With Coke riding high - Cola Wars 00:17
With Coke riding high
You want to describe those years since you took over - Cola Wars 00:06
You want to describe those years since you took over
Well, they certainly have been exciting years, - Cola Wars 00:04
Well, they certainly have been exciting years,
Roger Enrico deserves his title of cola warrior. - Cola Wars 00:05
Roger Enrico deserves his title of cola warrior.
He was this constant, "roll the dice, - Cola Wars 00:13
He was this constant, "roll the dice,
Imagery is extremely important, - Cola Wars 00:09
Imagery is extremely important,
Roger was unapologetic - Cola Wars 00:08
Roger was unapologetic
He was a competitor, - Cola Wars 00:08
He was a competitor,
And it was certainly one of the best ways - Cola Wars 00:06
And it was certainly one of the best ways
Major advertisers today who want to speak to young people - Cola Wars 00:13
Major advertisers today who want to speak to young people
Jay Coleman was a colorful New York entrepreneur - Cola Wars 00:23
Jay Coleman was a colorful New York entrepreneur
But that wasn't one of my M.O.'s - Cola Wars 00:05
But that wasn't one of my M.O.'s
And he said, "I want to talk to Roger - Cola Wars 00:22
And he said, "I want to talk to Roger
In the past year, Jackson has become - Cola Wars 00:06
In the past year, Jackson has become
He kept asking Jay, - Cola Wars 00:08
He kept asking Jay,