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By the end of the 1970s
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Cola Wars

By the end of the 1970s, the soft drink businesswas growing fast. Fuelled by the...

By the end of the 1970s, the soft drink business
was growing fast. Fuelled by the intensifying
cola wars, Pepsi was gaining real momentum
for the first time in history. With so much money
and market share at stake, Coke wasn't going down
without an epic fight

Full Transcript

00:00:01.000 --> 00:00:03.335
By the end of the 1970s,
00:00:03.369 --> 00:00:05.438
the soft drink business was growing fast.
00:00:05.471 --> 00:00:07.807
Fuelled by the intensifying cola wars,
00:00:07.084 --> 00:00:10.743
Pepsi was gaining real momentum for the first time in history.
00:00:10.777 --> 00:00:13.513
With so much money and market share at stake,
00:00:13.546 --> 00:00:16.883
Coke wasn't going down without an epic fight.
Duration
17 seconds
Views
38
Timestamp in Movie
00:07:00
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
I obviously grew up drinking Coca-Cola. - Cola Wars 00:05
I obviously grew up drinking Coca-Cola.
My mother's not spinning in her grave. - Cola Wars 00:04
My mother's not spinning in her grave.
The Pepsi Challenge was like - Cola Wars 00:05
The Pepsi Challenge was like
Again, that's just not the way you did business. - Cola Wars 00:04
Again, that's just not the way you did business.
You didn't call attention to the other person's product, - Cola Wars 00:08
You didn't call attention to the other person's pr...
They said, "This is unfair advertising." - Cola Wars 00:13
They said, "This is unfair advertising."
And I'm looking for the Coke drinker - Cola Wars 00:05
And I'm looking for the Coke drinker
So Bill Cosby, at the time, of course, was Mr. Wholesome. - Cola Wars 00:05
So Bill Cosby, at the time, of course, was Mr. Wholesome.
Family man wearing the funny sweaters, - Cola Wars 00:07
Family man wearing the funny sweaters,
He was put into service to be Coke's great defender. - Cola Wars 00:07
He was put into service to be Coke's great defender.
I remember the Bill Cosby ads, - Cola Wars 00:05
I remember the Bill Cosby ads,
Every advertisement that Coke launched - Cola Wars 00:08
Every advertisement that Coke launched
And you could tell that they were worried. - Cola Wars 00:22
And you could tell that they were worried.
But in food stores in this country in the late '70s, - Cola Wars 00:13
But in food stores in this country in the late '70s,
There's great satisfaction knowing that - Cola Wars 00:12
There's great satisfaction knowing that
I've never had a Coke in my life. - Cola Wars 00:05
I've never had a Coke in my life.
Brand loyalty was sort of the dominant theme - Cola Wars 00:11
Brand loyalty was sort of the dominant theme
People at Coca-Cola take this pretty seriously, - Cola Wars 00:06
People at Coca-Cola take this pretty seriously,
It's hard to comprehend at the time - Cola Wars 00:10
It's hard to comprehend at the time
They called it "that other cola company." - Cola Wars 00:05
They called it "that other cola company."