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By the mid-1980s, coming out of
the Michael Jackson campaign, Pepsi had firmly
established themselves as the edgier,
more youthful cola. But would that be enough
to topple the traditional,
iconic Real Thing? Pepsi was
the challenger brand
the Michael Jackson campaign, Pepsi had firmly
established themselves as the edgier,
more youthful cola. But would that be enough
to topple the traditional,
iconic Real Thing? Pepsi was
the challenger brand
Full Transcript
00:00:01.000 --> 00:00:02.834
By the mid-1980s,
00:00:02.868 --> 00:00:05.996
coming out of
the Michael Jackson campaign,
00:00:05.038 --> 00:00:07.002
Pepsi had firmly
established themselves
00:00:07.004 --> 00:00:09.875
as the edgier,
more youthful cola.
00:00:09.909 --> 00:00:11.277
But would that be enough
to topple
00:00:11.311 --> 00:00:13.879
the traditional,
iconic Real Thing?
00:00:13.913 --> 00:00:15.481
Pepsi was
the challenger brand.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
