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By this time you had Pepsi
fully ensconced in the northeast. You had Coca-Cola
from the south. You had huge geographical
preferences within the brands. Then you have these ads where
they're going after each other in a way that really said
to consumers, "You needed to pick,"
and people did pick
fully ensconced in the northeast. You had Coca-Cola
from the south. You had huge geographical
preferences within the brands. Then you have these ads where
they're going after each other in a way that really said
to consumers, "You needed to pick,"
and people did pick
Full Transcript
00:00:01.000 --> 00:00:03.336
By this time you had Pepsi
fully ensconced
00:00:03.037 --> 00:00:05.272
in the northeast.
00:00:05.305 --> 00:00:07.374
You had Coca-Cola
from the south.
00:00:07.407 --> 00:00:11.877
You had huge geographical
preferences within the brands.
00:00:11.091 --> 00:00:14.447
Then you have these ads where
they're going after each other
00:00:14.481 --> 00:00:16.349
in a way that really said
to consumers,
00:00:16.383 --> 00:00:19.001
"You needed to pick,"
and people did pick.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
