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"Changing like Coke is like
God making the grass purple, or putting toes on our ears,
or teeth on our knees." And here's one.
"Dear Sir, you have fouled up by changing the only
perfect thing in the world." What the company learned
was that, in a way, we didn't own the brand
God making the grass purple, or putting toes on our ears,
or teeth on our knees." And here's one.
"Dear Sir, you have fouled up by changing the only
perfect thing in the world." What the company learned
was that, in a way, we didn't own the brand
Full Transcript
00:00:01.000 --> 00:00:04.403
"Changing like Coke is like
God making the grass purple,
00:00:04.437 --> 00:00:08.307
or putting toes on our ears,
or teeth on our knees."
00:00:08.341 --> 00:00:11.999
And here's one.
"Dear Sir, you have fouled up
00:00:11.077 --> 00:00:14.313
by changing the only
perfect thing in the world."
00:00:14.347 --> 00:00:16.615
What the company learned
was that, in a way,
00:00:16.649 --> 00:00:18.084
we didn't own the brand.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
