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Coca-Cola as a brand
and the imagery, the signage,
the vending machines, the bottles have always
been a part of the movies. It was marketing
in its pure form. It was integrated marketing
before there was such a thing, because it was in the content,
but it was authentic to the way the brand
was enjoyed. Riff, do you ever
stop to figure how many bubbles there are in one bottle
of this here soda pop?
and the imagery, the signage,
the vending machines, the bottles have always
been a part of the movies. It was marketing
in its pure form. It was integrated marketing
before there was such a thing, because it was in the content,
but it was authentic to the way the brand
was enjoyed. Riff, do you ever
stop to figure how many bubbles there are in one bottle
of this here soda pop?
Full Transcript
00:00:01.000 --> 00:00:04.437
Coca-Cola as a brand
and the imagery,
00:00:04.047 --> 00:00:06.639
the signage,
the vending machines,
00:00:06.672 --> 00:00:09.542
the bottles have always
been a part of the movies.
00:00:11.061 --> 00:00:13.979
It was marketing
in its pure form.
00:00:14.013 --> 00:00:16.582
It was integrated marketing
before there was such a thing,
00:00:16.615 --> 00:00:20.998
because it was in the content,
but it was authentic
00:00:20.052 --> 00:00:21.062
to the way the brand
was enjoyed.
00:00:21.654 --> 00:00:24.323
Riff, do you ever
stop to figure
00:00:24.357 --> 00:00:25.891
how many bubbles there are
00:00:25.925 --> 00:00:27.893
in one bottle
of this here soda pop?
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
