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Coca-Cola decided
the best way to respond to that was to take the number three
soft drink brand, Diet Coke, which was growing much faster
than Pepsi or Diet Pepsi, and position our Diet Coke
business right against Pepsi, and thereby separating
regular Coke from that battle
the best way to respond to that was to take the number three
soft drink brand, Diet Coke, which was growing much faster
than Pepsi or Diet Pepsi, and position our Diet Coke
business right against Pepsi, and thereby separating
regular Coke from that battle
Full Transcript
00:00:01.000 --> 00:00:03.768
Coca-Cola decided
the best way to respond to that
00:00:03.802 --> 00:00:06.438
was to take the number three
soft drink brand, Diet Coke,
00:00:06.471 --> 00:00:09.874
which was growing much faster
than Pepsi or Diet Pepsi,
00:00:09.909 --> 00:00:13.511
and position our Diet Coke
business right against Pepsi,
00:00:13.545 --> 00:00:16.982
and thereby separating
regular Coke from that battle.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
