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Coca-Cola is the most popular
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Cola Wars

Coca-Colais the most popular consumer productin the world, and by far the...

Coca-Cola
is the most popular consumer product
in the world, and by far the largest-selling
soft drink

Full Transcript

00:00:01.000 --> 00:00:03.704
Coca-Cola is the most popular
00:00:03.737 --> 00:00:05.638
consumer product in the world,
00:00:05.672 --> 00:00:09.542
and by far the largest-selling soft drink.
Duration
10 seconds
Views
34
Timestamp in Movie
00:17:18
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Product bearing the trademark Coca-Cola are asked for - Cola Wars 00:12
Product bearing the trademark Coca-Cola are asked for
Before the Pepsi Challenge, - Cola Wars 00:37
Before the Pepsi Challenge,
The idea that this product is so proprietary and so special - Cola Wars 00:11
The idea that this product is so proprietary and so special
Very few people in the company - Cola Wars 00:14
Very few people in the company
I mean, they would do it with a straight face, - Cola Wars 00:05
I mean, they would do it with a straight face,
That there were never more than three people that knew it. - Cola Wars 00:05
That there were never more than three people that knew it.
How many ingredients can there be in Coke? - Cola Wars 00:12
How many ingredients can there be in Coke?
Keeping the formula secret - Cola Wars 00:29
Keeping the formula secret
So Coke left. It was like, - Cola Wars 00:05
So Coke left. It was like,
We're not giving up 7X, that's for sure." - Cola Wars 00:16
We're not giving up 7X, that's for sure."
So the marketing worked on me, - Cola Wars 00:09
So the marketing worked on me,
Yeah. Okay. - Cola Wars 00:05
Yeah. Okay.
From a taste perspective, that was, for me, easy to tell. - Cola Wars 00:05
From a taste perspective, that was, for me, easy to tell.
Coke's formula - Cola Wars 00:29
Coke's formula
You rarely saw a man in any TaB work. - Cola Wars 00:08
You rarely saw a man in any TaB work.
A little tepid. - Cola Wars 00:09
A little tepid.
In the ongoing struggle for shelf space and market shares, - Cola Wars 00:07
In the ongoing struggle for shelf space and market shares,
That was what was exciting about the '80s at Coca-Cola. - Cola Wars 00:12
That was what was exciting about the '80s at Coca-Cola.
And everything's on the table." - Cola Wars 00:34
And everything's on the table."
And you're going to drink it - Cola Wars 00:05
And you're going to drink it