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Coke completely misread
the situation, because they had been
successful. They were number one. And their own
internal research for everything they knew, this was going to be
a slam dunk. They had done
all the taste tests
the situation, because they had been
successful. They were number one. And their own
internal research for everything they knew, this was going to be
a slam dunk. They had done
all the taste tests
Full Transcript
00:00:01.000 --> 00:00:04.237
Coke completely misread
the situation,
00:00:04.271 --> 00:00:06.472
because they had been
successful.
00:00:06.506 --> 00:00:07.941
They were number one.
00:00:07.974 --> 00:00:09.575
And their own
internal research
00:00:09.609 --> 00:00:11.011
for everything they knew,
00:00:11.144 --> 00:00:12.946
this was going to be
a slam dunk.
00:00:12.979 --> 00:00:14.547
They had done
all the taste tests.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
