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Coke and Pepsi were spending over $100 million per year
on advertising, and the onslaught of ads
was paying off. In 1980, the average American
was consuming three times as much soda than they did
in the 1950s. As much as 400 12-ounce cans
per year. Soft drinks are the beverage
of choice of most Americans. We drink more soda pop
than water. 43 gallons apiece this year,
versus 39. And the market, a staggering
$25 billion a year, is well worth fighting for. It was the biggest
single beverage category. Ahead of water, and then coffee, and then tea,
and so on
on advertising, and the onslaught of ads
was paying off. In 1980, the average American
was consuming three times as much soda than they did
in the 1950s. As much as 400 12-ounce cans
per year. Soft drinks are the beverage
of choice of most Americans. We drink more soda pop
than water. 43 gallons apiece this year,
versus 39. And the market, a staggering
$25 billion a year, is well worth fighting for. It was the biggest
single beverage category. Ahead of water, and then coffee, and then tea,
and so on
Full Transcript
00:00:01.000 --> 00:00:02.667
Coke and Pepsi were spending
00:00:02.701 --> 00:00:05.336
over $100 million per year
on advertising,
00:00:05.037 --> 00:00:07.672
and the onslaught of ads
was paying off.
00:00:07.706 --> 00:00:11.409
In 1980, the average American
was consuming three times
00:00:11.443 --> 00:00:14.579
as much soda than they did
in the 1950s.
00:00:14.612 --> 00:00:18.483
As much as 400 12-ounce cans
per year.
00:00:18.516 --> 00:00:21.453
Soft drinks are the beverage
of choice of most Americans.
00:00:21.486 --> 00:00:23.588
We drink more soda pop
than water.
00:00:23.621 --> 00:00:26.691
43 gallons apiece this year,
versus 39.
00:00:26.725 --> 00:00:29.694
And the market, a staggering
$25 billion a year,
00:00:29.728 --> 00:00:31.563
is well worth fighting for.
00:00:31.596 --> 00:00:32.797
It was the biggest
single beverage category.
00:00:32.831 --> 00:00:34.532
Ahead of water,
00:00:34.566 --> 00:00:37.736
and then coffee, and then tea,
and so on.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
