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Coke was winning
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Cola Wars

Coke was winning in the supermarketswin the supermarkets, and the rest of Americawill...

Coke was winning in the supermarkets
and the fast-food chains. Pepsi's strategy:
win the supermarkets, and the rest of America
will follow. The Pepsi Challenge proved
Pepsi was on the offense and unafraid
to take on the champ. You tell me
which one you picked

Full Transcript

00:00:01.000 --> 00:00:02.902
Coke was winning
00:00:02.935 --> 00:00:04.736
in the supermarkets and the fast-food chains.
00:00:04.769 --> 00:00:07.002
Pepsi's strategy: win the supermarkets,
00:00:07.039 --> 00:00:09.208
and the rest of America will follow.
00:00:09.242 --> 00:00:12.145
The Pepsi Challenge proved Pepsi was on the offense
00:00:12.178 --> 00:00:14.018
and unafraid to take on the champ.
00:00:14.213 --> 00:00:15.314
You tell me which one you picked.
Duration
15 seconds
Views
56
Timestamp in Movie
00:04:40
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
And I actually... we did it at our house with friends, - Cola Wars 00:06
And I actually... we did it at our house with friends,
Where I grew up in Cincinnati, Ohio, - Cola Wars 00:05
Where I grew up in Cincinnati, Ohio,
When I saw the Pepsi Challenge - Cola Wars 00:14
When I saw the Pepsi Challenge
So the question before us is, - Cola Wars 00:09
So the question before us is,
I doubt it very much, but I'll give it a shot. - Cola Wars 00:04
I doubt it very much, but I'll give it a shot.
It's... listening to these guys talk about beverages, - Cola Wars 00:08
It's... listening to these guys talk about beverages,
On a sip test basis, - Cola Wars 00:05
On a sip test basis,
And on a sip basis, - Cola Wars 00:05
And on a sip basis,
Pepsi took this and used it to their advantage. - Cola Wars 00:05
Pepsi took this and used it to their advantage.
All across this country, - Cola Wars 00:21
All across this country,
Even thought it was one a one- or two-point advantage, - Cola Wars 00:11
Even thought it was one a one- or two-point advantage,
By the end of the 1970s, - Cola Wars 00:17
By the end of the 1970s,
I obviously grew up drinking Coca-Cola. - Cola Wars 00:05
I obviously grew up drinking Coca-Cola.
My mother's not spinning in her grave. - Cola Wars 00:04
My mother's not spinning in her grave.
The Pepsi Challenge was like - Cola Wars 00:05
The Pepsi Challenge was like
Again, that's just not the way you did business. - Cola Wars 00:04
Again, that's just not the way you did business.
You didn't call attention to the other person's product, - Cola Wars 00:08
You didn't call attention to the other person's pr...
They said, "This is unfair advertising." - Cola Wars 00:13
They said, "This is unfair advertising."
And I'm looking for the Coke drinker - Cola Wars 00:05
And I'm looking for the Coke drinker
So Bill Cosby, at the time, of course, was Mr. Wholesome. - Cola Wars 00:05
So Bill Cosby, at the time, of course, was Mr. Wholesome.