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Coke was winning in the supermarkets
and the fast-food chains. Pepsi's strategy:
win the supermarkets, and the rest of America
will follow. The Pepsi Challenge proved
Pepsi was on the offense and unafraid
to take on the champ. You tell me
which one you picked
and the fast-food chains. Pepsi's strategy:
win the supermarkets, and the rest of America
will follow. The Pepsi Challenge proved
Pepsi was on the offense and unafraid
to take on the champ. You tell me
which one you picked
Full Transcript
00:00:01.000 --> 00:00:02.902
Coke was winning
00:00:02.935 --> 00:00:04.736
in the supermarkets
and the fast-food chains.
00:00:04.769 --> 00:00:07.002
Pepsi's strategy:
win the supermarkets,
00:00:07.039 --> 00:00:09.208
and the rest of America
will follow.
00:00:09.242 --> 00:00:12.145
The Pepsi Challenge proved
Pepsi was on the offense
00:00:12.178 --> 00:00:14.018
and unafraid
to take on the champ.
00:00:14.213 --> 00:00:15.314
You tell me
which one you picked.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.