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Coke's formula wasn't the only thing
it held in high regard. When Coke joined the
diet soda trend in 1963, it refused to use the name
Coke or Coca-Cola for anything
but its flagship brand. So as a result,
the world was given TaB. ♪ TaB ♪ ♪ What a beautiful treat ♪ ♪ TaB, for beautiful people
TaB ♪ TaB, it was very female. TaB, TaB Cola,
for beautiful people
it held in high regard. When Coke joined the
diet soda trend in 1963, it refused to use the name
Coke or Coca-Cola for anything
but its flagship brand. So as a result,
the world was given TaB. ♪ TaB ♪ ♪ What a beautiful treat ♪ ♪ TaB, for beautiful people
TaB ♪ TaB, it was very female. TaB, TaB Cola,
for beautiful people
Full Transcript
00:00:01.000 --> 00:00:02.802
Coke's formula
00:00:02.835 --> 00:00:04.971
wasn't the only thing
it held in high regard.
00:00:05.996 --> 00:00:08.242
When Coke joined the
diet soda trend in 1963,
00:00:08.275 --> 00:00:11.999
it refused to use the name
Coke or Coca-Cola
00:00:11.111 --> 00:00:13.048
for anything
but its flagship brand.
00:00:13.513 --> 00:00:16.516
So as a result,
the world was given TaB.
00:00:16.055 --> 00:00:18.452
♪ TaB ♪
00:00:18.485 --> 00:00:20.487
♪ What a beautiful treat ♪
00:00:20.052 --> 00:00:24.324
♪ TaB, for beautiful people
TaB ♪
00:00:24.358 --> 00:00:26.046
TaB, it was very female.
00:00:26.493 --> 00:00:28.928
TaB, TaB Cola,
for beautiful people.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
