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Coming off the successful Pepsi Challenge campaign, speculation arose that
Coke might be in trouble. Further complicating
matters for Coke, longtime chairman
Robert Woodruff stepped down. Robert Woodruff was,
for more than 60 years, either the president
or chairman of the board of the Coca-Cola Company. And he ran the company almost
until the time he passed away. He was often,
inside the company, called "the boss." And he very much was the boss
Coke might be in trouble. Further complicating
matters for Coke, longtime chairman
Robert Woodruff stepped down. Robert Woodruff was,
for more than 60 years, either the president
or chairman of the board of the Coca-Cola Company. And he ran the company almost
until the time he passed away. He was often,
inside the company, called "the boss." And he very much was the boss
Full Transcript
00:00:01.000 --> 00:00:02.101
Coming off the successful
00:00:02.134 --> 00:00:04.007
Pepsi Challenge campaign,
00:00:04.103 --> 00:00:06.339
speculation arose that
Coke might be in trouble.
00:00:06.373 --> 00:00:08.341
Further complicating
matters for Coke,
00:00:08.375 --> 00:00:11.278
longtime chairman
Robert Woodruff stepped down.
00:00:11.311 --> 00:00:13.946
Robert Woodruff was,
for more than 60 years,
00:00:13.979 --> 00:00:15.681
either the president
or chairman of the board
00:00:15.714 --> 00:00:17.883
of the Coca-Cola Company.
00:00:17.917 --> 00:00:20.092
And he ran the company almost
until the time he passed away.
00:00:20.953 --> 00:00:22.121
He was often,
inside the company,
00:00:22.154 --> 00:00:23.622
called "the boss."
00:00:23.656 --> 00:00:25.124
And he very much was the boss.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
