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Even since the beginning of the Pepsi Challenge
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Cola Wars

Even since the beginningof the Pepsi Challenge, when it became clear to Coke that on a sip...

Even since the beginning
of the Pepsi Challenge, when it became clear to Coke that on a sip basis
Pepsi could beat Coke, there'd been word going on
among the scientists and among our market
research group to look for a product
that was better. And they started thinking, "I wonder if we should
tweak our formula?" "If people are preferring
the taste of Pepsi "because of the sweet profile, maybe ours needs
to be sweeter too." In February of 1985, Sergio Zyman called one of his
quarterly strategy meetings

Full Transcript

00:00:01.000 --> 00:00:03.569
Even since the beginning of the Pepsi Challenge,
00:00:03.603 --> 00:00:05.037
when it became clear to Coke
00:00:05.404 --> 00:00:07.774
that on a sip basis Pepsi could beat Coke,
00:00:07.807 --> 00:00:10.342
there'd been word going on among the scientists
00:00:10.375 --> 00:00:11.911
and among our market research group
00:00:11.944 --> 00:00:13.846
to look for a product that was better.
00:00:13.088 --> 00:00:15.682
And they started thinking,
00:00:15.715 --> 00:00:18.417
"I wonder if we should tweak our formula?"
00:00:18.045 --> 00:00:20.218
"If people are preferring the taste of Pepsi
00:00:20.252 --> 00:00:21.954
"because of the sweet profile,
00:00:21.988 --> 00:00:24.523
maybe ours needs to be sweeter too."
00:00:24.557 --> 00:00:27.627
In February of 1985,
00:00:27.066 --> 00:00:31.396
Sergio Zyman called one of his quarterly strategy meetings.
Duration
31 seconds
Views
22
Timestamp in Movie
00:52:03
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
My boss at the time was a fella named Tony Tortorici, - Cola Wars 00:11
My boss at the time was a fella named Tony Tortorici,
It was like taking a blood oath. - Cola Wars 00:07
It was like taking a blood oath.
When we walked into the conference room, - Cola Wars 00:09
When we walked into the conference room,
The idea that we needed to change our formula - Cola Wars 00:09
The idea that we needed to change our formula
I thought, "Wow." - Cola Wars 00:10
I thought, "Wow."
It's like being brought into a fraternity or a sorority. - Cola Wars 00:04
It's like being brought into a fraternity or a sorority...
And then they say, "And guess what we're gonna do. - Cola Wars 00:04
And then they say, "And guess what we're gonna do.
We're going to change the taste of Coke." - Cola Wars 00:31
We're going to change the taste of Coke."
In April 1985, - Cola Wars 00:13
In April 1985,
"You're invited to New York Tuesday, - Cola Wars 00:19
"You're invited to New York Tuesday,
Roger received a phone call one night - Cola Wars 00:09
Roger received a phone call one night
We have to figure out what this is." - Cola Wars 00:06
We have to figure out what this is."
Coca-Cola is about to announce what it calls - Cola Wars 00:06
Coca-Cola is about to announce what it calls
I was with Roger, - Cola Wars 00:05
I was with Roger,
The most significant soft drink marketing development - Cola Wars 00:06
The most significant soft drink marketing development
He knew Pepsi very well. - Cola Wars 00:10
He knew Pepsi very well.
This morning there is a surprising report - Cola Wars 00:08
This morning there is a surprising report
That's the word from the trade journal, "Beverage Digest." - Cola Wars 00:24
That's the word from the trade journal, "Beverage ...
Because we could claim that more people preferred - Cola Wars 00:10
Because we could claim that more people preferred
No one ever wants to hear that their product doesn't taste - Cola Wars 00:11
No one ever wants to hear that their product doesn't ta...