To watch in HD, get ClipCafe PRO
Even thought it was one a one- or two-point advantage
Please log in to add to collections.
Cola Wars

Even thought it was onea one- or two-point advantage, it put them on cameranext to...

Even thought it was one
a one- or two-point advantage, it put them on camera
next to Coca-Cola. And suddenly they moved
from a second positioning to an equal positioning
in the minds of the consumer

Full Transcript

00:00:01.000 --> 00:00:02.935
Even thought it was one a one- or two-point advantage,
00:00:02.969 --> 00:00:05.138
it put them on camera next to Coca-Cola.
00:00:05.171 --> 00:00:08.174
And suddenly they moved from a second positioning
00:00:08.207 --> 00:00:10.081
to an equal positioning in the minds of the consumer.
Duration
11 seconds
Views
22
Timestamp in Movie
00:06:48
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

Want This Clip in HD?

Upgrade for HD/4K downloads and unlimited access. Upgrade now →

Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
By the end of the 1970s, - Cola Wars 00:17
By the end of the 1970s,
I obviously grew up drinking Coca-Cola. - Cola Wars 00:05
I obviously grew up drinking Coca-Cola.
My mother's not spinning in her grave. - Cola Wars 00:04
My mother's not spinning in her grave.
The Pepsi Challenge was like - Cola Wars 00:05
The Pepsi Challenge was like
Again, that's just not the way you did business. - Cola Wars 00:04
Again, that's just not the way you did business.
You didn't call attention to the other person's product, - Cola Wars 00:08
You didn't call attention to the other person's pr...
They said, "This is unfair advertising." - Cola Wars 00:13
They said, "This is unfair advertising."
And I'm looking for the Coke drinker - Cola Wars 00:05
And I'm looking for the Coke drinker
So Bill Cosby, at the time, of course, was Mr. Wholesome. - Cola Wars 00:05
So Bill Cosby, at the time, of course, was Mr. Wholesome.
Family man wearing the funny sweaters, - Cola Wars 00:07
Family man wearing the funny sweaters,
He was put into service to be Coke's great defender. - Cola Wars 00:07
He was put into service to be Coke's great defender.
I remember the Bill Cosby ads, - Cola Wars 00:05
I remember the Bill Cosby ads,
Every advertisement that Coke launched - Cola Wars 00:08
Every advertisement that Coke launched
And you could tell that they were worried. - Cola Wars 00:22
And you could tell that they were worried.
But in food stores in this country in the late '70s, - Cola Wars 00:13
But in food stores in this country in the late '70s,
There's great satisfaction knowing that - Cola Wars 00:12
There's great satisfaction knowing that
I've never had a Coke in my life. - Cola Wars 00:05
I've never had a Coke in my life.
Brand loyalty was sort of the dominant theme - Cola Wars 00:11
Brand loyalty was sort of the dominant theme
People at Coca-Cola take this pretty seriously, - Cola Wars 00:06
People at Coca-Cola take this pretty seriously,
It's hard to comprehend at the time - Cola Wars 00:10
It's hard to comprehend at the time