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Every grocer in America ran a soda ad every week
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Cola Wars

Every grocer in Americaran a soda ad every week, and it was Coke or Pepsi,not both

Every grocer in America
ran a soda ad every week, and it was Coke or Pepsi,
not both

Full Transcript

00:00:01.000 --> 00:00:03.703
Every grocer in America ran a soda ad every week,
00:00:03.736 --> 00:00:06.872
and it was Coke or Pepsi, not both.
Duration
7 seconds
Views
31
Timestamp in Movie
00:14:41
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Coming off the successful - Cola Wars 00:25
Coming off the successful
In the early 1980s, - Cola Wars 00:10
In the early 1980s,
Mr. Goizueta promptly chose Don Keough - Cola Wars 00:17
Mr. Goizueta promptly chose Don Keough
Don Keough was this, you know, hail-fellow-well-met. - Cola Wars 00:09
Don Keough was this, you know, hail-fellow-well-met.
Roberto Goizueta was a different character. - Cola Wars 00:05
Roberto Goizueta was a different character.
He was a quiet person. - Cola Wars 00:10
He was a quiet person.
Mr. Goizueta took a company which, frankly, - Cola Wars 00:27
Mr. Goizueta took a company which, frankly,
Pepsi and Coke were locked - Cola Wars 00:20
Pepsi and Coke were locked
You certainly rolled out of bed - Cola Wars 00:09
You certainly rolled out of bed
The battle between Coke and Pepsi - Cola Wars 00:06
The battle between Coke and Pepsi
When you are the leader, - Cola Wars 00:06
When you are the leader,
And then you have PepsiCo trying to figure out - Cola Wars 00:06
And then you have PepsiCo trying to figure out
So for the first time, there was the real possibility - Cola Wars 00:06
So for the first time, there was the real possibility
Coca-Cola is the most popular - Cola Wars 00:10
Coca-Cola is the most popular
Product bearing the trademark Coca-Cola are asked for - Cola Wars 00:12
Product bearing the trademark Coca-Cola are asked for
Before the Pepsi Challenge, - Cola Wars 00:37
Before the Pepsi Challenge,
The idea that this product is so proprietary and so special - Cola Wars 00:11
The idea that this product is so proprietary and so special
Very few people in the company - Cola Wars 00:14
Very few people in the company
I mean, they would do it with a straight face, - Cola Wars 00:05
I mean, they would do it with a straight face,
That there were never more than three people that knew it. - Cola Wars 00:05
That there were never more than three people that knew it.