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Every new idea, every strategy, every tactic
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Cola Wars

Every new idea, everystrategy, every tactic, every package, every product,every piece of...

Every new idea, every
strategy, every tactic, every package, every product,
every piece of copy was clearly to win, and the win had to be taking
share from the other guy

Full Transcript

00:00:01.000 --> 00:00:03.937
Every new idea, every strategy, every tactic,
00:00:03.097 --> 00:00:06.406
every package, every product, every piece of copy
00:00:06.439 --> 00:00:08.308
was clearly to win,
00:00:08.341 --> 00:00:10.343
and the win had to be taking share from the other guy.
Duration
10 seconds
Views
15
Timestamp in Movie
00:25:23
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
The soft drink business - Cola Wars 00:27
The soft drink business
He was only 38 when he became president. - Cola Wars 00:05
He was only 38 when he became president.
Are you really going to take a billboard - Cola Wars 00:13
Are you really going to take a billboard
But when a CEO is involved - Cola Wars 00:10
But when a CEO is involved
As Enrico came to power, - Cola Wars 00:14
As Enrico came to power,
As Roger used to say, - Cola Wars 00:11
As Roger used to say,
"But a few big things, if done very well, - Cola Wars 00:12
"But a few big things, if done very well,
And it's all about people trying to make something - Cola Wars 00:06
And it's all about people trying to make something
As a strong number two, they were in a position - Cola Wars 00:06
As a strong number two, they were in a position
With Coke riding high - Cola Wars 00:17
With Coke riding high
You want to describe those years since you took over - Cola Wars 00:06
You want to describe those years since you took over
Well, they certainly have been exciting years, - Cola Wars 00:04
Well, they certainly have been exciting years,
Roger Enrico deserves his title of cola warrior. - Cola Wars 00:05
Roger Enrico deserves his title of cola warrior.
He was this constant, "roll the dice, - Cola Wars 00:13
He was this constant, "roll the dice,
Imagery is extremely important, - Cola Wars 00:09
Imagery is extremely important,
Roger was unapologetic - Cola Wars 00:08
Roger was unapologetic
He was a competitor, - Cola Wars 00:08
He was a competitor,
And it was certainly one of the best ways - Cola Wars 00:06
And it was certainly one of the best ways
Major advertisers today who want to speak to young people - Cola Wars 00:13
Major advertisers today who want to speak to young people
Jay Coleman was a colorful New York entrepreneur - Cola Wars 00:23
Jay Coleman was a colorful New York entrepreneur