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For Pepsi,
the big breakthrough was "Back to the Future." Pepsi became not just
product placement, but it became almost like
a character in the film
the big breakthrough was "Back to the Future." Pepsi became not just
product placement, but it became almost like
a character in the film
Full Transcript
00:00:01.000 --> 00:00:03.335
For Pepsi,
the big breakthrough
00:00:03.369 --> 00:00:05.437
was "Back to the Future."
00:00:05.471 --> 00:00:10.476
Pepsi became not just
product placement,
00:00:10.051 --> 00:00:14.078
but it became almost like
a character in the film.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
