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He was a competitor
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Cola Wars

He was a competitor, and he knew thatthe youthful generation was one of the waysto do that

He was a competitor, and he knew that
the youthful generation was one of the ways
to do that

Full Transcript

00:00:01.000 --> 00:00:02.836
He was a competitor,
00:00:02.869 --> 00:00:06.673
and he knew that the youthful generation
00:00:06.706 --> 00:00:08.174
was one of the ways to do that.
Duration
8 seconds
Views
23
Timestamp in Movie
00:28:27
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
And it was certainly one of the best ways - Cola Wars 00:06
And it was certainly one of the best ways
Major advertisers today who want to speak to young people - Cola Wars 00:13
Major advertisers today who want to speak to young people
Jay Coleman was a colorful New York entrepreneur - Cola Wars 00:23
Jay Coleman was a colorful New York entrepreneur
But that wasn't one of my M.O.'s - Cola Wars 00:05
But that wasn't one of my M.O.'s
And he said, "I want to talk to Roger - Cola Wars 00:22
And he said, "I want to talk to Roger
In the past year, Jackson has become - Cola Wars 00:06
In the past year, Jackson has become
He kept asking Jay, - Cola Wars 00:08
He kept asking Jay,
And then he would say, - Cola Wars 00:07
And then he would say,
At that time, - Cola Wars 00:13
At that time,
There were no big debates. - Cola Wars 00:04
There were no big debates.
We didn't spend months figuring out, - Cola Wars 00:07
We didn't spend months figuring out,
Well, I must say, the press conference in New York yesterday - Cola Wars 00:07
Well, I must say, the press conference in New York yesterday
Promoter Don King, - Cola Wars 00:35
Promoter Don King,
So the idea we had was - Cola Wars 00:09
So the idea we had was
Roger Enrico, president and chief executive officer - Cola Wars 00:11
Roger Enrico, president and chief executive officer
That was the newsmaker, - Cola Wars 00:05
That was the newsmaker,
Of course, in the development of the campaign, - Cola Wars 00:11
Of course, in the development of the campaign,
And Michael basically said, - Cola Wars 00:14
And Michael basically said,
He's singing Pepsi lyrics - Cola Wars 00:05
He's singing Pepsi lyrics
And that's what powered the two commercials that we shot. - Cola Wars 00:04
And that's what powered the two commercials that we sho...